Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res.

Virgin Media Unveils Pool of Sports in Central London

– In a major activation student, Virgin Media has created a giant pool of balls from all different sports in central London. The activation stunt is to highlight the fact that Virgin Media is the only place where UK sports fans can watch every live sports channel in the UK. The pool stands 110 feet off the ground on the roof of London’s One New Change (which overlooks St. Paul’s Cathedral).

Purdue Lets Fans Put Themselves on Helmet through Selfie Collage

– Purdue offered fans and students of the school the chance to be included inside the “P” logo on football helmets. All you had to do is purchase a student VIP card by June 10 and submit a photo of yourself wearing Boilermaker gear. All season ticket holders who renewed their season tickets by the deadline were also given the chance to submit a photo.