Thrilled to welcome Greg Krug to the Navigate team as our new Senior Director of Client Strategy!

Greg was born and raised in Virginia before making his way to Philadelphia, and now on to Boston. He joins Navigate from Kraft Analytics Group (KAGR), a strategic sports consulting firm that helps clients use data to enhance the business side of sports. Greg has led multiple engagements for teams across the NBA, NFL, and NHL bringing key strategies and recommendations surrounding revenue generation and customer activation. He has hands on experience working cross functionally with ticketing, premium sales, marketing, and sponsorship to support and accomplish significant business initiatives. Greg has also spent time supporting sports and entertainment clients with their emerging technology strategies, specifically around blockchain technology, NFTs, the Metaverse, and AR/VR. Prior to KAGR, Greg began his career working at KPMG within their audit practice before moving on to work with the Philadelphia Eagles in their finance/accounting team, eventually supporting business leaders by analyzing large datasets, creating operational dashboards, and making business recommendations throughout the organization. 

When Greg is not working, he is likely spending time with his wife, Kathryn, and their dog, Addie, trying a new restaurant or brewery, playing volleyball, or just enjoying time with family and friends. Greg and his wife love to travel both domestically and internationally with his top two trips being a campervan trip last year through the Utah Mighty 5 and recently their honeymoon traveling throughout Italy. Greg is a diehard Philadelphia Phillies and Eagles fan (Super Bowl LVII victory coming…) and has also recently developed a passion for F1 racing, supporting Ferrari to win the Constructor’s Championship this year.

His few claim to fame moments in his sports career include throwing a scoreless inning at Citizens Bank Park during his college baseball career at La Salle University, and catching field goals during live NFL games during the COVID Philadelphia Eagles season.

To connect with Greg, email

Greg pitching for La Salle University