Investing marketing dollars in a sport or entertainment property allows your brand to connect with and support your target audience, compete against your key competitors, assist with branding goals and meet your business objectives.
One truth that has become evident in today’s environment is that we all can and should be doing more as an industry. When done right, cause marketing is a great way for brands to carry out their commitment to positively affecting society while deeply and genuinely connecting with all of their most important stakeholders. We […]
ABOUT NAVIGATE’S CFP MODEL Several years ago, we built a College Football Playoff (CFP) prediction model using Elo scores. If Elo sounds familiar, it is most commonly seen in sports via FiveThirtyEight.com. When initially building our model, we used the poll results from the pre-CFP era to give us a more robust sample of how […]
In August, Navigate created a paid fellowship position for students from the underserved communities in our hometown of Chicago, IL. With the creation of this four-month program, our goal is to remove the societal barriers restricting qualified candidates from entering the sports industry and provide real world experience while building their own professional network. Ultimately, […]