Media Consulting
Our Media Consulting Services Include:
Why Media Companies Trust Navigate
In the rapidly evolving media industry where even a 1% difference could influence tens of millions of dollars in incremental revenue, it pays to have clarity and confidence on your side. That’s why the world’s largest media companies work with Navigate.
Whether you’re an established network, distributor, or a DTC startup, Navigate provides value and expertise to ensure you’re working with the best possible information. From ESPN to Twitch and everything in between, the biggest names in the media industry trust us to deliver niche expertise, best-in-class research, and sound strategy every step of the way.
We dive deep below the surface of your target audience to better understand and predict their behaviors. This allows us to inform everything from content acquisition and media planning to partnership sales strategies, advertising and more.
Insights that tell a story.
At Navigate, we know the media industry isn’t what it used to be. Fans are cutting cords, new competitors are flooding the market and your audience is more fractured than ever before.
As our client, we provide the solution you need to meet these challenges head on. Our data-driven consulting services offer you full control over every negotiation and complete confidence in every decision.
We blend our decades of experience with a talent for asking the right questions to take your strategy to the next level. More than just numbers and surveys, we offer media companies like yours the tools to optimize revenue, improve branding, engage the target audience, and make the most of your biggest opportunities.
Media Rights Intelligence
No matter what role you play in the media landscape, there’s no place for guesswork when you’re contemplating a multi-million dollar rights deal. Once-in-a-lifetime decisions require cross-functional collaboration and best-in-class data, which is why we help clients demystify the negotiation process through research, analytics, and expertise.
As a trusted consultant, we’ve helped countless media companies negotiate rights deals of all shapes and sizes. We unite primary and secondary research with industry knowledge to map out all your media rights options and chart your path to success.
Better yet, we help clients transition from passive to proactive using predictive analytics. These forward-thinking insights not only determine whether your deal is optimal now, but also whether it’ll hold up years into the future.
Sponsorship Valuation
We understand that media companies rely on sponsorship as a significant source of revenue. As our client, we help you learn more about your biggest deals to ensure you’re not leaving money on the table.
Our proprietary valuation methodology is the industry gold standard, trusted by Fortune 500 brands and sports teams in every major league. We produce a Fair Market Value that is an accurate appraisal of the sponsorship within the marketplace’s context.
Through white space analysis, Navigate helps you understand your sponsorship gaps by unlocking the value potential of your sponsorable assets. We’ll then build a package around those assets to demonstrate exactly what you can do to enhance the value of those opportunities, best positioning you to optimize revenue
Sponsorship Impact
By combining our Fair Market Value assessment and ROI results, we deliver you answers to two of your most important sponsorship questions:
- Are we getting a good deal?
- And is it working?
Our proprietary impact methodology is the most trusted evaluation of sponsorship ROI in the sports industry and beyond. Using data generated by our custom market research team, we measure whether you can attribute KPI lifts back to the deal.
For the savviest sports organizations and brands in the business, we take this work a step further. We measure return on investment to determine if the sponsorship is truly impacting the bottom line. And if it’s not? We’re there in your corner to help your organization choose the best course of action.
Custom Market Research
As a data-driven media consultant, we provide proprietary research tailored to your needs, no matter what they may be.
Whether you’re testing a new logo or need to determine how a potential partnership could impact revenue and brand awareness, we’ve got you covered. Our custom market research team will dig deeper to uncover the trends and analytics you need to inform your media strategy, reach potential customers, and steer your brand in the right direction.
