Navigating Sports Media: Ahmed Darwish – CMO at NESN – leads marketing for one of the most well-known and successful RSNs in the country. As business models shift across media, they are finding ways to reach more fans, including their DTC platform, NESN 360.

He also shares trends and predictions for NESN, for baseball, and for sports media in general.

Timestamps:

4:00 – DTC and Distribution

14:00 – Having multiple teams on the platform

16:15 – Marketing tactics

22:05 – Baseball predictions

26:15 – Ahmed’s career path

37:30 – Rapid Fire Questions

Book Recommendation:

• The Gene by Siddhartha Mukherjee

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