Amber Cox – COO & GM of the Indiana Fever – stepped into her role at the dawn of the Caitlin Clark era – a moment that’s fueled unprecedented growth for both the Fever and the WNBA. But as Amber shares, that surge didn’t start with Caitlin; her arrival simply created a powerful “multiplier effect” on momentum that was already building.

Timestamps:

2:10 – Amber’s career in the WNBA

9:10 – Joining the Fever as Caitlin Clark is drafted

15:45 – Caitlin Clark’s multiplier effect

23:20 – Asking players to participate in marketing content

26:00 – Managing 2 roles (COO & GM)

28:20 – The attention on Caitlin Clark

33:05 – The facilities arms race in the WNBA

37:10 – Collaborating with the Pacers

46:50 – Rapid Fire Questions

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