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Navigating Sports Business with AJ Maestas
An essential sports and entertainment podcast for industry professionals and sports fans.
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Gain exclusive insight into the professional and personal worlds of high-level executives in sports and entertainment as we host top decision-makers in the industry to discuss emerging topics, their business, careers, and personal life stories.
From collegiate conference commissioners to professional sports team executives and owners, to CMOs and leading marketers at global brands, Maestas takes listeners inside the lives of key people making a major impact on the sports and entertainment industry.
Amy Latimer is the President of TD Garden, home to the NHL’s Boston Bruins and NBA’s Boston Celtics. After successful seasons for both teams in 2019, the COVID-19 pandemic shut down live events, and pro sports venues were among the hardest hit.
On this week’s episode, Amy joins AJ to discuss how she was able to overcome the challenges of 2020, and how TD Garden’s business emerged from the shutdown stronger than ever. They elaborate on the future of live sports, including mobile betting in venues, and new forms of fan engagement.
Amy also highlights the innovations, mindset, and hard work that got her to this point in her career.
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Details
1:50 – Adapting to COVID-19
6:30 – Innovations in facility management
13:20 – Mobile Betting
15:45 – Equality in sports
20:15 – Fan experienceÂ
22:20 – What’s next for Amy?
24:25 – Following in Amy’s footsteps
30:15 – Favorite memories from TD Garden
33:30 – Former athletes in the C-suite
36:10 – Rapid Fire questions
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Join Navigate Founder, AJ Maestas, as he talks with key decision-makers from the sports and entertainment industry about emerging trends, business, their career path, business insights, personal stories, and more.
From collegiate conference commissioners to team owners and executives to CMOs of global brands, Maestas takes listeners inside the lives of the people driving today’s sports and entertainment industry.
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