We are obsessed with the greatest puzzle in sports and entertainment: How to build – or renovate – the perfect venue.
The factors at play are daunting. Each generation wants a different in-venue experience. Premium seating is vital, but so is accessibility for your entire fanbase.
The expectations of fans for a frictionless experience – from ingress to egress and every moment between – have never been higher, and their alternative entertainment options have never been greater. The need to optimize every revenue stream is paramount to make the economics of creating and maintaining a first-class venue work.
The only way to solve this puzzle is by having a rigorous understanding of every piece through research and data that is customized to your market, your fanbase, and your options.
Let us gather and provide that intelligence to make your venue the envy of the industry.
Fandom extends far beyond sports, and so do we.
We have provided research and consulting to entertainment properties that include Live Nation music venues, the San Diego Zoo, Top Golf, Regal Entertainment Group, and Navy Pier.
Our mission remains the same: Obsess over the objective – be it sponsorship or marketing strategy or in-venue experience – and achieve it by blending best-in-class research, data, and analytics with niche expertise.