Released: January 2022

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Navigate teamed up with alacria, and data collection partner RepData, to release a new addition to our sports gambling study designed to help the sports industry “peek around the corner” of sports betting.

Together, we surveyed more than 1,000 American sports fans over the age of 21 who are current sports bettors (CSB) and/or future sports bettors (FSB) to gauge:

  • Sentiment and behaviors around sports betting, and how it evolves over time
  • Perceptions, drivers, and barriers to sports betting among sports fans in the U.S.
Fan Sentiment and Behavior as Sports Betting Becomes Legal

Fan Sentiment and Behavior as Sports Betting Becomes Legal

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Online Sports Betting – Baseline Behaviors and Sentiment

Online Sports Betting – Baseline Behaviors and Sentiment

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The Current and Future Sports Bettor at a Glance

The Current and Future Sports Bettor at a Glance

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Final Takeaways on The Trajectory of Sports Betting

Final Takeaways on The Trajectory of Sports Betting

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Released: January 2021

Navigate and data collection partner Savanta surveyed a representative population of more than 1,000 American adults over the age of 21 to evaluate:

  • How gambling impacts fan engagement
  • How receptive people are to sports betting across demographics
  • How fans and non-fans perceive sports gambling and on-site sportsbooks
How Sportsbooks Can Drive Additional Revenue

How Sportsbooks Can Drive Additional Revenue

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>Who Is the American Sports Bettor?

Who Is the American Sports Bettor?

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On-Site Sportsbooks Generate New Opportunities for Brands

On-Site Sportsbooks Generate New Opportunities for Brands

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Sportsbooks Improving the Fan Experience

Sportsbooks Improving the Fan Experience

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Gen Z Sports Viewership and Attendance Post-Pandemic

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