Released: January 2022
Navigate teamed up with alacria, and data collection partner RepData, to release a new addition to our sports gambling study designed to help the sports industry “peek around the corner” of sports betting.
Together, we surveyed more than 1,000 American sports fans over the age of 21 who are current sports bettors (CSB) and/or future sports bettors (FSB) to gauge:
- Sentiment and behaviors around sports betting, and how it evolves over time
- Perceptions, drivers, and barriers to sports betting among sports fans in the U.S.
Fan Sentiment and Behavior as Sports Betting Becomes Legal
View InsightsOnline Sports Betting – Baseline Behaviors and Sentiment
View InsightsThe Current and Future Sports Bettor at a Glance
View InsightsFinal Takeaways on The Trajectory of Sports Betting
View InsightsReleased: January 2021
Navigate and data collection partner Savanta surveyed a representative population of more than 1,000 American adults over the age of 21 to evaluate:
- How gambling impacts fan engagement
- How receptive people are to sports betting across demographics
- How fans and non-fans perceive sports gambling and on-site sportsbooks
How Sportsbooks Can Drive Additional Revenue
View InsightsWho Is the American Sports Bettor?
View InsightsOn-Site Sportsbooks Generate New Opportunities for Brands
View InsightsSportsbooks Improving the Fan Experience
View Insights