Navigate and data collection partner Savanta surveyed a representative population of more than 1,000 American adults over the age of 21 to evaluate:

How gambling impacts fan engagement

How receptive people are to sports betting across demographics

How fans and non-fans perceive sports gambling and on-site sportsbooks

How Sportsbooks Can Drive Additional Revenue

 

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Who Is the American Sports Bettor?

 

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On-Site Sportsbooks Generate New Opportunities for Brands

 

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Sportsbooks Improving the Fan Experience

 

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Millennials, Gen Z, and Sports Gambling

 

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