Case Study

Baylor University

Consulting + Multimedia Rights Valuation | Waco, TX

Navigate’s work is always customized and proprietary to our clients, and we keep the results of that work in the strictest of confidence unless given permission to share.

Business Challenge

Baylor’s multimedia rights contract with Learfield was coming to an end and it needed to bring an RFP to market to attract a new partner that would provide a lucrative financial offering, but also one that would understand and appreciate the Baylor brand.

Solution

Navigate assisted at each stage of the process, working with the Baylor team on drafting the RFP, outreach to potential bidders, hosting site visits, and ultimately evaluating bids.

Result

The outcome of the engagement resulted in a new agreement with Playfly that provided financial, content, and brand benefits that will support the university for the long-term.

"Navigate is unparalleled in their knowledge and expertise in professional and collegiate sports sponsorship and entertainment. Their delivery of strategic insights, relevant and timely data and analytics, paired with their detailed and specific institutional understanding, gave us tremendous confidence in the process."