Business Challenge
A Las Vegas casino (Resorts World Las Vegas) was in search of a specialized agency team to oversee the sponsorship process, with a focus on maximization and measurement for the entire property, as well as managing the sales process in its entirety.
Solution
Navigate, in tandem with The Connect Partnership Group worked to monetize unique property assets, including naming rights for sky lounges, pool decks, boring tunnels and music theatre. Navigate’s expertise in research, combined with Connect’s best-in-class sales abilities to function as an outsourced sponsorship agency for the casino.
Result
In less than six months, the partnership landed millions of dollars in term sponsorship revenue. Brand categories include: Ride Share, Soda, Energy Drink, and Water.