Business Challenge:

Ahead of its launch in multiple markets, Hard Rock needed to build their foundational knowledge of sports betting /online casino perceptions, opinions, behaviors and actions in each market in order to refine and optimize their go-to-market strategy.


Navigate worked with Hard Rock to develop a custom survey for each market and used the survey results -in conjunction with secondary data for additional context -to provide a profile of their target consumer (and potential consumer) and recommendations specific to that market.


Through the research, Navigate provided Hard Rock with the information and guidance they needed for a successful launch in each new market.