Business Challenge:
Ahead of its launch in multiple markets, Hard Rock needed to build their foundational knowledge of sports betting /online casino perceptions, opinions, behaviors and actions in each market in order to refine and optimize their go-to-market strategy.
Solution:
Navigate worked with Hard Rock to develop a custom survey for each market and used the survey results -in conjunction with secondary data for additional context -to provide a profile of their target consumer (and potential consumer) and recommendations specific to that market.
Result:
Through the research, Navigate provided Hard Rock with the information and guidance they needed for a successful launch in each new market.
