Business Challenge
Amid public discussion around the future of RSNs and the potential for direct-to-consumer rights to open up in the near future, the New England Sports Network had questions about the viability and go-to-market best practices for launching a local DTC platform.
Solution
Navigate conducted in-depth research to answer questions around linear churn, interest in a local DTC option, and how those factors change based on varying scenarios.
Result
NESN successfully launched NESN 360, one of the first such DTC streaming platforms. Navigate’s research laid the foundation for a revenue model that continues to guide long-term options and strategy.
