Business Challenge

Navigate and the NFL league office have a longstanding history working together for research and insights. That portfolio of work includes NFL Draft Primary Research, Biometric Vest Fan Venue Testing, Social Media Analysis and most notably on a strategic initiative to help determine whichfranchises should be considered for relocation to Los Angeles.


Navigate conducted a predictive analysis of potential NFL teams sponsorship revenue. The data compiled for numerous metrics across each NFL market would be tested to see which correlated most strongly with existing sponsorship revenue.


The NFL League office utilized the most predictive metrics as a part of their consideration set in determining the expected sponsorship revenue for those franchises in scenarios where they built new stadiums in their existing markets, allowing the NFL to compare the results to potential revenue in Los Angeles.