Navigate worked with the NFL League Office on a study in which we conducted a predictive analysis of potential NFL team sponsorship revenue for franchises being considered for relocation to Los Angeles. Navigate compiled the data for numerous metrics across each NFL market and tested them to see which correlated most strongly with existing sponsorship revenue.


We utilized the most predictive metrics to determine the expected sponsorship revenue for those franchises in scenarios where they built new stadiums in their existing markets, allowing the NFL to compare the results to potential revenue in Los Angeles.