Scope:

Saatchi & Saatchi together with its brand client, Toyota, needed Navigate to assist with valuation and consulting related to Toyota’s sponsorship investments. The purpose was to guide important decisions related to renewals, new deals, asset mix, experiential resources and more.

Outcome:

Toyota received over 30 valuation reports and a comprehensive asset-level valuation database though its engagement with Navigate, which is continuously used to evaluate existing sponsorships but also new sponsorship opportunities across a range of property types across sports and entertainment.