Case Study

University of Oregon

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Business Challenge:

In today’s ever-changing collegiate sports landscape, Oregon sought to understand the value of its fanbase, viewership, and brand relative to other top brands in the Pac-12 and nationally. This information would be used to best position Oregon to ensure a stable future in collegiate athletics.

Solution:

Navigate’s independent analysis of Oregon’s value demonstrated that it contributed the most value to the Pac-12’s media rights and positioned Oregon to be a top candidate for expansion to the Big Ten when that conference sought to further expand its footprint in the West.

“Navigate’s expert research, analysis, and guidance proved critical in helping Oregon Athletics understand our value as a national brand during the most recent round of conference realignment. In the face of our biggest decisions about the future of Oregon Athletics, working with Navigate provided peace-of-mind that we had sound analysis and strategy to inform our decisions.”