Primary Research Guru
I specialize in uncovering new, relevant, and impactful insights through bespoke primary research. Since 2011 with Navigate, I’ve become an expert in both qualitative and quantitative methodologies, leading countless projects across the globe and at every level of sports—from leagues and teams to universities, conferences, brands, media, and design. I’m also highly skilled in facilitating stakeholder strategy sessions and serve as a thought leader in women’s sports, as well as trends related to Gen Z and Gen Alpha. Beyond client work, I lead our training and development initiatives, contribute to our DEIB efforts, and bring fresh ideas to the Culture Crew and innovation team.
Location: Phoenix, AZ
Hometown: Morehead City, NC
College: UNCW; Marquette University
Fun Facts: When I’m not solving complex business challenges, I’m competing as a roller derby athlete, where I serve as co-captain of the Bombshells and head trainer for my league, Arizona Derby Dames. I’m also a dedicated CrossFitter and proud cat mom to Maxxy and Minnie. I split my time between Phoenix and Bisbee, AZ, and love exploring thrift shops and antique stores. While I rarely watch TV, I can always make time for an HGTV binge. Whether it’s crafting, music, or designing spaces, I thrive on creativity in all its forms. Ask me about my casting tape for Big Brother or how I know Warren’s Buffett’s sister.
Hobby: Hiking
What’s one thing you’ve always wanted to learn but never had the time for?
Sewing and making my own clothes.
