Venue Consulting for Sports & Entertainment

Building a profitable venue is one thing, but maximizing revenue is an entirely different challenge in and of itself. Whether you’re an existing venue filling revenue stream gaps or a brand new property with little experience, sponsorship is one of your most valuable assets. At Navigate, we help you learn more about your biggest opportunities to ensure you’re not leaving money on the table.

Through white space analysis, our venue consulting services can help you identify sponsorable assets in your venue space — but, we don’t stop there. We build a package around those assets to demonstrate exactly how they would optimize revenue.

Our proprietary valuation methodology is the gold standard in the industry, trusted by the most prestigious properties and Fortune 500 brands in the world. We produce a Fair Market Value that is an accurate appraisal of the sponsorship within the context of the marketplace. Think of us as your go-to source of clarity and confidence.

Extending beyond the Fair Market Value, we layer on insights about why your sponsorship is valuable and how variables could push it up or down.

By combining our Fair Market Value assessment and ROI results, we deliver you answers to two of your most important sponsorship questions:

• Are we getting a good deal?
• And is it working?

Our proprietary impact methodology is the most trusted evaluation of sponsorship ROI in the sports industry and beyond. Using data generated by our custom market research team, we measure whether you can attribute KPI lifts back to the deal.

For the savviest sports organizations and brands in the business, we take this work a step further. We measure return on investment to determine if the sponsorship is truly impacting the bottom line. And if it’s not? We’re there in your corner to help your organization choose the best course of action.

We’re here to help you solve the greatest puzzle in sports and entertainment: how to build — or renovate — the perfect venue.

Each generation wants something different, but all fans expect a frictionless in-venue experience. Premium seating is vital, but so is accessibility for your entire fanbase. Meanwhile, alternative entertainment options are knocking at the door. As an owner, venue operation has never been more expensive, which means that optimizing your revenue streams is critical to success. Where should you begin?

At Navigate, we know the perfect venue starts with design. Before construction even begins, you need to know what your audience wants from the space and how to deliver an unforgettable event experience. At the same time, you have to monetize important opportunities and maximize revenue. 

Navigate not only provides insight around these key points, but also helps clients answer critical questions with data-driven confidence. From the venue space size to the building’s physical orientation, we provide research customized to your market, your fanbase and your options. We’ll steer you in the right direction — which is, of course, a top-tier destination.

Fandom extends far beyond sports, and so do we. 

As venue consultants, we’ve partnered with entertainment properties of all shapes and sizes, including Live Nation music venues, the San Diego Zoo, Space Center Houston, Top Golf, Regal Entertainment Group and Navy Pier. 

At Navigate, we know the ins and outs of sponsorship, marketing and more. As your trusted advisor, we’ll help you take your entertainment destination to the next level. 

Our approach to consulting couples decades of industry experience with data-driven insights, advice and recommendations. Using both qualitative and quantitative research, we provide the clarity you need to turn your entertainment property into a world-class success story. Whether it’s naming rights, marketing strategy or the in-venue experience, we blend best-in-class research, data and analytics with niche expertise.

Naming rights deals are much more than just the name on the stadium. When you’re negotiating an eight- or nine-figure sponsorship, you need to understand every aspect of the relationship from top to bottom. 

Whether starting from scratch or adding to your existing partnership, we help clients assemble a top-notch package every step of the way. From valuation and creation to prospecting and negotiation, you can rely on us to make the right calls. Why? Because we’ve seen and done it all before.

More than a consultant, we’re your veteran teammate. With Navigate, you can leverage the expertise of people who’ve participated in dozens of naming rights negotiations. 

For a property’s most valuable partnerships, we start with valuation but continue to provide support through to the finish. This includes pitch preparation, decision trees, negotiation strategy and advising on the final contract.

Let us take care of everything behind the scenes while you focus on day-to-day work and leading the negotiations.

Ticketing data retention, secondary market activity, historical analysis — the list goes on. From fan surveys to marketing and everything in between, we deliver quantitative and qualitative data to help our clients optimize ticketing strategies (and, ultimately, revenue).

We touch all aspects of what drives a successful ticketing strategy. This includes price-demand elasticity studies; analyses to inform the right quantity and mix of premium seating and experiences; diving into each level of ticket buyer’s motivators and barriers, including season-tickets and alternative ticket-buying packages; and research to inform marketing strategies aimed at each segment of your fanbase.

Entertainment has the ability to bring together diverse groups of people through shared passion and experience. For the venue owner, this comes with a challenge: How do you keep the audience engaged?

Let us help you tackle this challenge. Our team empowers you understand your fanbase — and the next generation of fans — to create a roadmap for your marketing, ticketing, guest experience and partnership groups. 

Engaging your fanbase, both in-venue and out-of-venue, is how you cultivate fans that can’t wait to come back for more. But doing it effectively? That’s when it pays to have Navigate in your corner.