Venues & Entertainment

  • Sponsorship Valuation
  • Rate Card Valuation
  • Sponsorship Benchmarking
  • Sponsorship Impact
  • Asset and Purchase Funnel Performance
  • ROI Estimate
  • Sponsorship Prospecting
  • White Space Analysis
  • Fan Segmentation + Sentiment
  • Ticketing Analysis and Strategy
  • Category Analysis
  • Syndicated Studies
  • Ad Hoc Secondary Research Support
  • Custom Primary Research (Qualitative and Quantitative)
We are obsessed with the greatest puzzle in sports and entertainment: How to build – or renovate – the perfect venue.
The factors at play are daunting. Each generation wants a different in-venue experience. Premium seating is vital, but so is accessibility for your entire fanbase.

The expectations of fans for a frictionless experience – from ingress to egress and every moment between – have never been higher, and their alternative entertainment options have never been greater. The need to optimize every revenue stream is paramount to make the economics of creating and maintaining a first-class venue work.

The only way to solve this puzzle is by having a rigorous understanding of every piece through research and data that is customized to your market, your fanbase, and your options.

Let us gather and provide that intelligence to make your venue the envy of the industry.

Fandom extends far beyond sports, and so do we.

We have provided research and consulting to entertainment properties that include Live Nation music venues, the San Diego Zoo, Top Golf, Regal Entertainment Group, and Navy Pier.

Our mission remains the same: Obsess over the objective – be it sponsorship or marketing strategy or in-venue experience – and achieve it by blending best-in-class research, data, and analytics with niche expertise.

Sponsorship Valuation

Our proprietary valuation methodology is the gold standard in the industry, trusted by most prestigious properties and Fortune 500 brands. We produce a Fair Market Value that is an accurate appraisal of the sponsorship within the context of the marketplace. Think of us as the Kelly Blue Book of sponsorship valuation.

Extending beyond the Fair Market Value, we layer on insights pertaining to the sources of the sponsorship’s value and the degrees to which changes in value-driving metrics could push it up or down.

With Navigate, you understand your value potential and are best positioned to optimize revenue.

Sponsorship Impact

By combining our Fair Market Value assessment and ROI results, you can report back to your partners with answers to the two most important sponsorship questions: Are they getting a good deal? And is it working?

Our proprietary sponsorship impact methodology – utilizing data generated by our custom market research team – is the most trusted evaluation of a sponsorship’s effectiveness. We measure whether you can attribute KPI lifts back to the sponsorship, and we give the results context by utilizing the industry’s largest historical database of sponsorship impact results.

For the most savvy entertainment properties and brands in the industry, we take this work a step further and measure Return on Investment (ROI) to determine if the sponsorship is truly impacting the bottom line.

Naming Rights

As a strategic advisor, we become an indispensable teammate at each stage and a crucial resource in the most important moments of a multi-million dollar deal.

For a property’s most valuable partnerships, we start with valuation, but continue to provide support throughout the process of finalizing a deal. This includes prospecting, preparation for pitches, decision trees, negotiation strategy, and ultimately advising on the contract.

There’s nothing simple about negotiating an eight or nine figure deal. Let us take care of everything behind the scenes to ensure your success while you focus on taking care of the day-to-day and leading the negotiations.


We touch each aspect of what drives a successful ticketing strategy. This includes price-demand elasticity studies; analyses to inform the right quantity and mix of premium seating and experiences; diving into the motivators and barriers for each level of ticket buyer, and research to inform targeted marketing strategies aimed at each segment of your market.

Whatever information is needed to optimize ticket sales and revenue, we can help.


The power of entertainment is rooted in its ability to bring a wide and diverse group of people together through a common passion and a shared experience. For the stewards of those properties, this comes with a complex challenge: How to keep such a diverse group of people engaged and satisfied when the fragmentation of desires, behaviors, and alternative entertainment options is increasing by the day. Let us help you tackle this challenge.


If you'd like to get in touch with us, please call, email or use the form.

(312) 762 7474