Interviews. Insights. Inquiring Conversations.
Navigating Sports Business with AJ Maestas
An essential sports and entertainment podcast for industry professionals and sports fans.
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Gain exclusive insight into the professional and personal worlds of high-level executives in sports and entertainment as we host top decision-makers in the industry to discuss emerging topics, their business, careers, and personal life stories.
From collegiate conference commissioners to professional sports team executives and owners, to CMOs and leading marketers at global brands, Maestas takes listeners inside the lives of key people making a major impact on the sports and entertainment industry.
Chris Davis – Chief Marketing Officer & Senior Vice President of Merchandising at New Balance – offers a great look into his philosophy for innovation and constant industry disruption. He explains how sports and culture have never been more intertwined than they are today, and what that means for brands like New Balance that are looking to establish themselves at that intersection.
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Details
1:30 – Chris’s background
7:40 – Diverse perspectives
10:10 – The million dollar internship – Darius Bazley
12:30 – The ultimate challenger brand
21:25 – the 50-30-20 Strategy
30:25 – Recruiting athlete endorsers
37:20 – Marketing in baseball vs. other sports
43:55 – Recession-proofing
49:00 – Rapid Fire Questions
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For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.
Join Navigate Founder, AJ Maestas, as he talks with key decision-makers from the sports and entertainment industry about emerging trends, business, their career path, business insights, personal stories, and more.
From collegiate conference commissioners to team owners and executives to CMOs of global brands, Maestas takes listeners inside the lives of the people driving today’s sports and entertainment industry.
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being a guest on the podcast, please
contact us at INFO@NVGT.COM
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