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Our researchers at Navigate recently took a look at the helmet logos in the NHL with the goal of determining exposure and ultimately placing a value on the sponsorship asset. Logo Visibility On average, the helmet logos were visible for about 5 minutes during every game across all exposure mediums, including social, broadcast, and earned […]
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If you missed your chance to test your Gen Z knowledge in our Two Truths & a Lie quiz we’re giving you another opportunity to gain a sneak peak at our insights. As we all strive to learn more about the generation – their attitudes and their preferences – we will be rolling out insights […]
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Revolutionizing the college sports media landscape and founding Host Communications was only the start of Jim Host’s story. On this week’s episode he talks about his time as a DI pitcher, his start as a businessman, and what he learned in his run for Lieutenant Governor of Kentucky. He also shares his thoughts on NIL […]
Basketball College Fans NCAA Projections
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Welp, we picked quite the year to start projecting the Sweet 16, didn’t we? For those unaware, this year’s NCAA men’s basketball tournament features the lowest average seed among those teams making the Sweet 16 since the tournament expanded to 64 teams 36 years ago. The average seed of the remaining teams is 5.88 compared […]
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As an NFL player, DI Athletic Director, and now the President & CEO of the Green Bay Packers, Mark Murphy has experienced the sports industry from all sides. His interview with guest host Jeff Nelson – Navigate President and lifelong Packers fan – explores a wide range of topics that include NFL labor relations, winning […]
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Andy Pierce, Special Advisor to Bruin Sports Capital, joins the show to discuss the role of private equity in the sports industry and how access to capital is shaping the landscape for 2021 and beyond. Andy also shares some of the great stories from his 20+ years at IMG working alongside industry legends like Arnold […]
Basketball College Fans NCAA Projections
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As our industry embarks on one of its most popular events of the year, Navigate wants to wish everyone a happy and healthy March Madness. We teamed up with ADU to publish the below Sweet 16 projections. Disclaimers Model only considers games played through 3/1, so we are not predicting outcomes of late-season games […]
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West Coast Conference Commissioner, Gloria Nevarez, joins the show to discuss the current state of college athletics and shares her thoughts on NIL, the one-time transfer rule, and why conferences and athletic departments tend to lag when it comes to racial and gender diversity. Under Gloria’s leadership, the WCC recently created the “Russell Rule,” named […]
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Navigating Sports Gambling is a series of infographics our team created from a primary research study we conducted in the Fall of 2020 to better understand overall consumer attitudes toward sports betting and on-site sportsbooks. You can see the full series here. This week, we highlight how sports gambling and branded sportsbooks can influence interest, […]
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Tod Leiweke – CEO of the Seattle Kraken – is an accomplished sports executive with an impressive résumé and a compelling personal story. He has held leadership positions at the Seahawks, Sounders, Trail Blazers, Tampa Bay Sports & Entertainment, and the NFL. He is also a minority owner of the Seattle Sounders. This week’s episode […]
