Our Blog

COVID-19 Fans Research

Optimizing the Post-COVID Fan Experience

As we make our way through the volatile COVID-19 pandemic, we continue to find ourselves at a crossroad with what to prioritize and how we move forward. We tend to reference how things once were in the sports and entertainment industry ‘pre-COVID’ while simultaneously strategizing for what is to come. This is especially true when […]

Brands Sponsorship

Measuring Sponsorship ROI

AJ Maestas shares key insights and recommendations on how to measure, prove and defend the true impact of sponsorships. Learn what drives true incremental profit and methods for measuring impact beyond media exposure.

COVID-19 NFL Sponsorship

NFL Tarp Ads: What are they worth?

As teams get creative with new inventory and make-goods, Navigate has been tracking the exposure and estimating value for each league’s newest assests. As the NFL season started up, we set out to determine the value of tarp ads. We found a significant difference between the tarp exposure on the sidelines and the endzone. The […]

Brands College COVID-19 Fans Sponsorship

The Importance and Value of Brand Equity

As COVID-19 continues to disrupt the sports world and leagues and teams decide to abbreviate or cancel their seasons altogether, it is more important than ever for properties to stay as engaged as possible with their fans. Continuing to entertain, inform and reward your fans are all vital roles of properties, especially when it comes […]

Brands Navigate Sponsorship Uncategorized Webinars

Webinar Recording – “SBJ The Road Ahead The Brand Perspective During COVID-19”

One of the biggest brand sponsors in sports and entertainment, Anheuser-Busch InBev‘s Nick Kelly  shares insight into their perspective and strategy during COVID-19. Anheuser-Busch InBev‘s Nick Kelly and Navigate President, Jeff Nelson, for the next #SBJRoadAhead series  Watch the recording here.

Brands COVID-19 Sponsorship

How Brands Should Navigate COVID-19

As you are finalizing your brand’s budget for 2021 and beyond, our team has outlined sponsorship best practices we believe are crucial for success. The ability to measure and track the impact of your sponsorship is essential to proving you are getting the most out of your investments in sports and entertainment. Our main goal […]

Navigate Webinars

Webinar Alert – “Sponsorships: The Brand Perspective During COVID-19”
SBJ TRA Promo One Sheet

One of the biggest brand sponsors in sports and entertainment, and a client we’re proud to be working with, shares insight into their perspective and strategy during COVID-19. Join Anheuser-Busch InBev‘s Nick Kelly and Navigate President, Jeff Nelson, for the next #SBJRoadAhead series on August 19th. Register here: https://www.sportsbusinessdaily.com/Conferences-Events/2020/TRA/Agenda.aspx


A Letter From Our President
Navigate Research Blog Banner

There is a moment, right before walking into a big meeting, when most of us stop. We breathe in, gather ourselves mentally and physically, and breathe out. And then we step into the room. At Navigate, we are obsessed with this moment. More precisely, we are obsessed with how different it can feel depending on […]


MLS Introduces New Digital Branding

With the first game of the MLS is Back tournament, MLS introduced a number of new virtual broadcast branding opportunities for league and team sponsors. The one that caught everyone’s eye first was the Adidas branding at the center of the pitch. After tracking this logo for the first two games of the tournament, Navigate […]


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