Brands COVID-19 Marketing Sponsorship
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One truth that has become evident in today’s environment is that we all can and should be doing more as an industry. When done right, cause marketing is a great way for brands to carry out their commitment to positively affecting society while deeply and genuinely connecting with all of their most important stakeholders. We […]
College Football Navigate Research
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ABOUT NAVIGATE’S CFP MODEL Several years ago, we built a College Football Playoff (CFP) prediction model using Elo scores. If Elo sounds familiar, it is most commonly seen in sports via FiveThirtyEight.com. When initially building our model, we used the poll results from the pre-CFP era to give us a more robust sample of how […]
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In August, Navigate created a paid fellowship position for students from the underserved communities in our hometown of Chicago, IL. With the creation of this four-month program, our goal is to remove the societal barriers restricting qualified candidates from entering the sports industry and provide real world experience while building their own professional network. Ultimately, […]
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This week, you’ve probably witnessed the saturation of sentimental dedications on almost every television network or noticed your favorite NFL team dedicate one or more commercial breaks to their ‘Salute to Service’ montage. While the intention is genuine, military support can often feel like a line item to complete, or a box to check under […]
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As I near the end of my third month as a Navigate intern, I thought I’d reflect on the external forces that have led me to this moment. The past seven months have brought so many dramatic moments upon those working or seeking to work within the sports industry. My fellow Navigators have produced excellent […]
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Investing marketing dollars in a sport or entertainment property allows your brand to connect with and support your target audience, compete against your key competitors, assist with branding goals and meet your business objectives.
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Game 4 of the Spurs’ sweep in 2007 was the last NBA Finals game to average fewer than 10 million viewers—until 2020. When the Finals schedule was set, it was clear there would be a battle for viewers. Game 1 would be played on the same day MLB broadcasted 8 of their playoff games, their […]
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For the 7th straight year, Navigate has been named one of the Best and Brightest Companies to Work For in the Nation. Navigate has also been named Chicago’s Best and Brightest Companies to Work For® seven times by the National Association for Business Resources (NABR). The 2020 Summer National winning companies were assessed by an independent […]
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The Orlando Magic have a well-deserved reputation as one of the most innovative and analytically-driven organizations in sports, with first-class people and great culture. For all of these reasons, and more, we feel a great kinship with the Magic and are incredibly proud to be working with their team!
COVID-19 MLB NBA NFL NHL Research
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The total monetary impact from COVID-19 on sports in the United States has yet to be settled. However, it is estimated that close to $30 billion in revenue and hundreds of thousands of jobs will be lost in 2020 due to the pandemic. Suppliers (e.g. athlete travel and accommodation), buyers (e.g. media and sponsors), and […]
