As we make our way through the volatile COVID-19 pandemic, we continue to find ourselves at a crossroad with what to prioritize and how we move forward. We tend to reference how things once were in the sports and entertainment industry ‘pre-COVID’ while simultaneously strategizing for what is to come. This is especially true when […]
AJ Maestas shares key insights and recommendations on how to measure, prove and defend the true impact of sponsorships. Learn what drives true incremental profit and methods for measuring impact beyond media exposure.
As teams get creative with new inventory and make-goods, Navigate has been tracking the exposure and estimating value for each league’s newest assests. As the NFL season started up, we set out to determine the value of tarp ads. We found a significant difference between the tarp exposure on the sidelines and the endzone. The […]
As COVID-19 continues to disrupt the sports world and leagues and teams decide to abbreviate or cancel their seasons altogether, it is more important than ever for properties to stay as engaged as possible with their fans. Continuing to entertain, inform and reward your fans are all vital roles of properties, especially when it comes […]
One of the biggest brand sponsors in sports and entertainment, Anheuser-Busch InBev‘s Nick Kelly shares insight into their perspective and strategy during COVID-19. Anheuser-Busch InBev‘s Nick Kelly and Navigate President, Jeff Nelson, for the next #SBJRoadAhead series Watch the recording here.
As you are finalizing your brand’s budget for 2021 and beyond, our team has outlined sponsorship best practices we believe are crucial for success. The ability to measure and track the impact of your sponsorship is essential to proving you are getting the most out of your investments in sports and entertainment. Our main goal […]
Back in May, Navigate published our projections on when we expected major U.S. sports leagues to be able to return to play after COVID-19 shutdowns. In that blog post we included the following disclaimer: “It must first be acknowledged that making any such prediction is fraught with uncertainty. Plans will be made and unmade, start […]
One of the biggest brand sponsors in sports and entertainment, and a client we’re proud to be working with, shares insight into their perspective and strategy during COVID-19. Join Anheuser-Busch InBev‘s Nick Kelly and Navigate President, Jeff Nelson, for the next #SBJRoadAhead series on August 19th. Register here: https://www.sportsbusinessdaily.com/Conferences-Events/2020/TRA/Agenda.aspx
There is a moment, right before walking into a big meeting, when most of us stop. We breathe in, gather ourselves mentally and physically, and breathe out. And then we step into the room. At Navigate, we are obsessed with this moment. More precisely, we are obsessed with how different it can feel depending on […]
With the first game of the MLS is Back tournament, MLS introduced a number of new virtual broadcast branding opportunities for league and team sponsors. The one that caught everyone’s eye first was the Adidas branding at the center of the pitch. After tracking this logo for the first two games of the tournament, Navigate […]