The Coronavirus epidemic has changed the sports landscape significantly. On March 11th, the first domino fell when the NBA suspended the 2019-20 season with meaningful basketball not returning for another 141 days. The majority of sports events in 2020 were played in front of diminished capacities or no fans at all. It’s fairly easy to […]
Episode recorded in June 2021, prior to the ending of Larry Scott’s Commissioner term. Larry Scott – Former Commissioner of the Pac-12 – joins the show to talk about his experience leading a Power 5 conference, including his biggest successes and greatest challenges from the past 12 years on the job. He and AJ discuss […]
We are excited to be working with the Dairy MAX team, again! Dairy MAX is a trusted, science-based resource for consumers and stakeholders that drives measurable results and sales for dairy farmers. Together we will be developing and expanding upon an existing esports investment strategy geared towards connecting with Gen Z.
Val Ackerman – Big East Commissioner – on why the name, image and likeness era is one of the most momentous junctures in NCAA history. When student-athletes are selecting a school to attend, they look for the best personal fit in terms of coaching staff, facilities, playing time, academics, proximity to home, and now NIL […]
Congrats to our clients and good friends at the Milwaukee Bucks on winning the 2021 NBA Championship!
Excited to announce our new partnership with the Chicago Blackhawks! We look forward to working together on strategically arming the organization in order to optimize partnership decisions.
Anheuser-Busch is well-known for some of the most innovative and exciting activations, advertisements, and marketing campaigns in sports. As VP of Connections, Azania Andrews has a hand in creating all of it. She explains how A-B is able to react quickly to trends that are relevant to consumers, how she helped make Michelob Ultra the […]
Honored to be welcoming the Charlotte FC organization to the Navigate family! In preparation of launch in 2022, we look forward to partnering together to strategically advance the team from a data and insights perspective.
Matt Davis – Head of U.S. Sports Marketing at Anheuser-Busch – shares the biggest lessons he’s learned about engaging sports fans, and why brands should aim to be part of the excitement surrounding the event, rather than a distraction. He also gives his advice for teams hoping to partner with Anheuser-Busch. Jeff Adams Ad Example: […]
At Navigate, we are always striving to learn more about the younger generations and future sports fans. In order to expand upon our recent Gen Z study , we wanted to provide insight into the minds of the generation that follows – Gen Alpha. Be sure to watch the latest Navigate focus group facilitated by Ally […]