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Crypto Insights

Upcoming Live Webinar: Exploring Crypto in Sports & Sponsorship

  Join us on Thursday, November 4th from 2pm – 3pm CT as Kevin Kane, Senior Manager of Client Strategy at Navigate, shares best practices on the crypto, blockchain, and NFT space during our latest webinar. Click here to register. Please send questions in advance to KEVIN@NVGT.com. Can’t attend live? Click here to be sent […]



Brands Insights Properties Research Sponsorship

Sponsorship-Fan Relationship Decade in Review: 2011 vs. 2021

The year is 2011… Instagram is months old The iPad celebrates its first birthday People refer to phone apps as ‘mobile applications’ Oprah concludes her show after 25 years Adele emerges with “Rolling in the Deep” and “Someone Like You” Netflix is praised as being ‘bold’ for separating its DVD and video streaming services Kim […]


NBA Podcast

Podcast Alert: Peter Feigin – Milwaukee Bucks

Peter Feigin – President of the Milwaukee Bucks and Fiserv Forum – joins the show with guest host, Jeff Nelson. They discuss the aftermath of winning an NBA Championship, the plans for capitalizing on the momentum of the win, and how Giannis Antetokounmpo has impacted the team’s international appeal.  Listen to the interview at https://nvgt.com/podcast/.


NCAA Podcast

Podcast Highlight: Gloria Nevarez on Esports as a DI Sport

Gloria Nevarez – Commissioner of the West Coast Conference – on how the conference is integrating esports across all schools and the possibility of making it a varsity sport in the near future. With the rising popularity of esports around the world, there’s an opportunity to capture the attention of new fans that wouldn’t ordinarily […]


Crypto Insights Sponsorship

Why Crypto Partners are Willing to Pay a Premium for Sports

  The above infographic contains excerpts from a much more comprehensive Blockchain/NFT/Crypto report. Please contact Kevin Kane Kevin@NVGT.com for more information. Overview As the ever-changing crypto sponsorship landscape unfolds before our eyes, the Navigate team decided to break it down in layman’s terms, project partnership revenue, and emphasize the key strategic points to the deals […]


MLS Podcast

Podcast Alert: Ishwara Glassman Chrein – Chicago Fire FC

Ishwara Glassman Chrein – President of Chicago Fire FC – met up with AJ Maestas at the SBJ Thought Leaders retreat in Lake Tahoe. They discuss her strategies for content creation and monetization and how behind-the-scenes access can improve fan engagement.  They also talk about Ishwara’s résumé before joining the Fire, and how her background […]


Intern Navigate NCAA Projections Research

First Annual Intern Competition

This summer we launched our first intern project competition at Navigate. Our five interns selected a topic of their choosing relating to sports business, worked diligently to create an insightful report, and then presented their findings to the entire Navigate team. All of the projects were educational and engaging, but ultimately Alicia Bagan and Ryan […]



College Fans Marketing

Update: 2021 Collegiate Brand Value Index

Last September, I wrote a blog post about the importance of brand equity in college athletics during a very uncertain time due to COVID-19. That blog post turned out to be one of our most popular posts of the year, so I decided to turn this into an annual tracker to monitor and discuss shifts […]


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