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Trusted advisor to leading brands and properties in sports and entertainment.

We are experts in applying business intelligence — through research, data, and analytics — to measure and value marketing investments and guide major strategies and decisions.

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"For the past several years Navigate has been a key partner to Anheuser-Busch, providing in-depth research and consulting for our most important strategic decisions…"
Nick Kelly
Vice President - Partnerships, Beer Culture & Community, Anheuser-Busch InBev (Formerly)
"Working with the Navigate team has provided the Fire with next-level insights into how the Club is delivering for our partners in a more measurable way. The assessments and valuations they provide have become invaluable tools…"
John Urban
Chief Operating Officer, Chicago Fire
"Navigate has been an indispensable partner of Saatchi & Saatchi’s and the Toyota brand…We’d recommend Navigate to anyone looking for simple solutions to important and complex decisions across the sports and entertainment space!"
Scott Finders
Director of Sponsorship & Experiential Marketing, Saatchi & Saatchi

Let us show you how Navigate can help with your next major decision.

Over the past 15 years, we have been providing premier decision-makers with clarity and confidence by delivering the industry’s most trusted Sponsorship Valuations and Sponsorship Impact Studies.

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BRANDS

We help brands achieve marketing objectives and get the most out of investments in sports and entertainment.

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LEAGUES & TEAMS

When it really matters – when there are millions at stake or a major decision – leagues & teams work with Navigate.

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COLLEGIATE ATHLETICS

We guide universities and conferences through their largest deals by providing data-driven answers.

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AGENCIES

As an independent and unbiased third party, we will help you define, support, and strengthen the recommendations you are providing to your clients.

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Sports Gambling

Powerful insights on how sports betting and fan engagement come together in our series of infographics.

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The Latest

Matt Balvanz - Senior Vice President of Analytics By Matt Balvanz /

Update: 2021 Collegiate Brand Value Index

Last September, I wrote a blog post about the importance of brand equity in college athletics during a very uncertain time due to COVID-19. That blog post turned out to be one of our most popular posts of the year, so I decided to turn this into an annual tracker to monitor and discuss shifts […]

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