We have won big in the collegiate space, helping guide 30+ universities – including 18 in the Power 5 – through some of their largest deals.
Our clients average 60% more revenue from multimedia rights than their peers. We have also applied our process to deliver results on naming rights, apparel deals, and campus-wide partnerships.
Our success always starts with this understanding: Every university is unique and every university is complex. Before we build our strategy, we make sure we understand the motivations and incentives of each stakeholder and collaborate on defining success. Only then do we map out how to get there.
We also help universities tell their unique stories. Utilizing custom market research, we produce data-driven narratives to showcase the strengths of a university and its athletic department. These results fuel marketing initiatives and strategic plans, and help drive revenue by providing useful data and insights for ticketing, development, and sponsorship.
CONFERENCES
We have worked with 4 of the Power 5 conferences to provide data-driven answers to their most important questions. Topics have included expansion, media rights, multi-media rights, fan experience, attendance, and scheduling strategies.
We are consistently complimented for producing concise and digestible reporting that is designed and customized for each of the diverse audiences tied to a conference: the commissioner and conference staff, university presidents, and athletic directors.
Sponsorship Valuation
Our proprietary valuation methodology is the gold standard in the industry, trusted by teams in every major league and Fortune 500 brands. We produce a Fair Market Value that is an accurate appraisal of the sponsorship within the context of the marketplace. Think of us as the Kelly Blue Book of sponsorship valuation.
Extending beyond the Fair Market Value, we layer on insights pertaining to the sources of the sponsorship’s value and the degrees to which changes in value-driving metrics could push it up or down.
With Navigate, you understand your value potential and are best positioned to optimize revenue.
Multimedia Rights and Apparel Deals
As a strategic advisor, we become an indispensable teammate at each stage and a crucial resource in the most important moments of a multi-million dollar deal.
For a university’s most valuable partnerships, we start with valuation, but continue to provide support throughout the process of finalizing a deal. This includes bringing bidders to the table, creating internal decision trees, leading your negotiation strategy, and ultimately advising on the selection of a partner and the details of the contract.
There’s nothing simple about negotiating an eight or nine-figure deal in the collegiate world. Let us take care of everything behind the scenes to ensure your success while you focus on taking care of the day-to-day and leading the negotiations.
Conference Media Rights
When a conference has to make a once-in-a-decade decision within a rapidly changing landscape, and when that decision will have massive ramifications on your revenue and exposure to fans for years to come, it pays to have the best data and support possible.
We bring together primary research, secondary research, and industry expertise to map out your media rights options and chart your path to success. Our tailor-made predictive insights help you secure a deal that is optimal now, and will hold up years into the future.
Ticketing
We touch each aspect of what drives a successful ticketing strategy. This includes price-demand elasticity studies; analyses to inform the right quantity and mix of premium seating and experiences; diving into the motivators and barriers for each level of ticket buyer, including season-tickets and alternative ticket-buying packages; and research to inform targeted marketing strategies aimed at each segment of your fanbase.
Whatever information is needed to optimize ticket sales and revenue, we can help.
Fans
The power of collegiate sports is rooted in its ability to bring a wide and diverse group of people together through a common cause – supporting their school. For the stewards of those schools, this comes with a complex challenge: How to keep such a diverse group of people engaged and satisfied when the fragmentation of desires, behaviors, and alternative entertainment options is increasing by the day. Let us help you tackle this challenge.
Our team helps you understand your market, your alumni, your students, and the rest of your fanbase – as well as the next generation of potential fans – so we can create a roadmap for your marketing, ticketing, guest services, and development groups.
Engaging your fanbase efficiently and effectively, both in-venue and out-of-venue, is how you cultivate fans that love — and want to support — the athletic department as much as they love the team.
