Case Study

Milwaukee Bucks

Rate Card Evaluation + Strategic Support | Milwaukee, WI

Navigate’s work is always customized and proprietary to our clients, and we keep the results of that work in the strictest of confidence unless given permission to share.

Scope:

Over a span of 2+ years leading up to the opening of the Milwaukee Bucks’ new arena and entertainment district, Navigate provided research and consulting services to:

Develop a full rate card for commercial partnerships
Value and support naming rights and founding partnerships
Provide ad-hoc support as it related to individual assets, entitlements, sales prospecting, pitch decks, sales meetings, and partnership negotiations.

Outcome:

The Bucks renewed their relationship with Navigate to continue supporting partnership sales after Fiserv Forum opened.

What The Milwaukee Bucks said about Navigate

“Starting from day 1, Navigate was by our side as we designed and executed a strategic plan for creating fully integrated platforms that delivered for the Bucks and our partners. They stood out as the agency who consistently gave us what we needed, when we needed it. Navigate has been instrumental in our success at Fiserv Forum.”