College

Podcast Highlight: Former Pac-12 Commissioner Larry Scott on Negotiating Media Deals

Former Pac-12 Commissioner – Larry Scott – on the success of the conference’s media deal, and what he would have done differently regarding the launch of the Pac-12 Network.  The Tier 1 media deal he negotiated increased annual revenue 3x from the prior deal, and also introduced a new structure that shared revenue equally between […]


Podcast Highlight: Tod Leiweke on Launching the Seattle Kraken

Tod Leiweke – CEO of the Seattle Kraken – on the success that the Kraken have seen before even playing an NHL game. He also touches on the process behind selecting the team name, the importance of building a diverse organization, and how sports can act as a unifying force in a difficult time. Listen […]


Podcast Highlight: Roger Valdiserri’s Favorite Stories from his Time at Notre Dame

Roger Valdiserri worked for the Notre Dame Athletics Department for 3 decades. Over the years, he witnessed some of the best games in college football history, and some of the greatest collegiate athletes of all time. He shares how he got Joe Theisman’s entire family to change the pronunciation of their last name to rhyme […]


Podcast Highlight – Oliver Luck on the Potential for a Rival to the NFL or NCAA

Will the XFL ever make a comeback? In this highlight from our very first episode, Oliver Luck – former XFL Commissioner – explains what a potential competitor to the NFL or college football would need to get right in order to succeed. He also shares some of his favorite innovations that the XFL made in […]


Podcast Alert: Sonny Vaccaro

With decades of experience working for Nike, Adidas, and later Reebok, Sonny Vaccaro is one of the most significant figures in the history of sports marketing. His work played a large role in shaping the current marketing landscape in college athletics. Beyond that, his personal war with the NCAA, and his recruiting of Ed O’Bannon […]



Podcast Alert: Larry Scott- Pac-12

Episode recorded in June 2021, prior to the ending of Larry Scott’s Commissioner term. Larry Scott – Former Commissioner of the Pac-12 – joins the show to talk about his experience leading a Power 5 conference, including his biggest successes and greatest challenges from the past 12 years on the job. He and AJ discuss […]


Podcast Highlight: Val Ackerman on the Impact of NIL on Recruiting

Val Ackerman – Big East Commissioner – on why the name, image and likeness era is one of the most momentous junctures in NCAA history. When student-athletes are selecting a school to attend, they look for the best personal fit in terms of coaching staff, facilities, playing time, academics, proximity to home, and now NIL […]


Podcast Alert: Azania Andrews – Anheuser-Busch

Anheuser-Busch is well-known for some of the most innovative and exciting activations, advertisements, and marketing campaigns in sports. As VP of Connections, Azania Andrews has a hand in creating all of it. She explains how A-B is able to react quickly to trends that are relevant to consumers, how she helped make Michelob Ultra the […]


Podcast Highlight: Advice from Matt Davis for Brands and Teams

Matt Davis – Head of U.S. Sports Marketing at Anheuser-Busch – shares the biggest lessons he’s learned about engaging sports fans, and why brands should aim to be part of the excitement surrounding the event, rather than a distraction. He also gives his advice for teams hoping to partner with Anheuser-Busch. Jeff Adams Ad Example: […]


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