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Burke Magnus – President of Programming and Original Content for ESPN – discusses why building a community of sports fans might actually be more important than the quality of sports content, and how a mobile-based co-viewing platform could be the next big innovation in broadcasting. AJ Maestas details how international NBA fans who may never […]
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Matt Davis – Head of U.S. Sports Marketing at Anheuser-Busch – joins the show with guest host Jeff Nelson. Matt shares what it was like to transition into a new role during the COVID-19 pandemic. They also discuss what makes A-B one of the largest and most successful brands in the sports industry, including their […]
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Phil Mickelson is changing the history of golf – at the age of 50 he won his sixth Major by claiming the 2021 PGA Championship title! Phil’s longtime agent and former college coach Steve Loy shares how he recruited Phil to play for him at Arizona State, and how their relationship has evolved over the […]
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Burke Magnus is often the person who decides what sports content we get to see on TV in his role as EVP, Programming and Original Content for ESPN. He and AJ discuss how he got to where he is today, what makes a good partner for ESPN, and why co-viewing might be the next big […]
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Ray Anderson – VP for University Athletics and Athletic Director at Arizona State University – has a résumé unlike most other athletic directors. After finding success in the NFL as an agent and executive, he transitioned to the collegiate side in 2014. He and AJ discuss the differences between pro and collegiate sports, NIL, the […]
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PepsiCo is one of the most active brands in the world for investing in sponsorships. This week, Justin Toman – Head of Sports Marketing – discusses the strategies behind some of Pepsi’s most iconic activations, the importance of aligning sponsorships with business objectives, and what Justin looks for in a potential partner. He is also […]
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When Kim Pegula – CEO and Owner of Pegula Sports & Entertainment – took on the role of President for both the Buffalo Bills and Buffalo Sabres, she became the first female president in NFL and NHL history. Kim and AJ talk about what it’s like having a seat at the table for some of […]
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No one knows more about the Pac-12 than Jon Wilner – journalist for Bay Area News Group whose Pac-12 Hotline column is syndicated throughout the West. He and AJ discuss what happens behind-the-scenes when a conference is choosing a new commissioner, how NIL will change college sports as we know them, and the relative importance […]
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Amy Latimer is the President of TD Garden, home to the NHL’s Boston Bruins and NBA’s Boston Celtics. After successful seasons for both teams in 2019, the COVID-19 pandemic shut down live events, and pro sports venues were among the hardest hit. On this week’s episode, Amy joins AJ to discuss how she was able […]
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Revolutionizing the college sports media landscape and founding Host Communications was only the start of Jim Host’s story. On this week’s episode he talks about his time as a DI pitcher, his start as a businessman, and what he learned in his run for Lieutenant Governor of Kentucky. He also shares his thoughts on NIL […]
