Listen to the interview

Meredith Batcheller – Head of Global Sports Marketing at Adobe – explains the “why” behind some of their most exciting sports partnerships, including MLB and the NWSL.

She also shares how her experience on the agency side of the business, and her time as a student athlete, have prepared her for success in her current role.


6:30 – Experience on the agency, B2B, and B2C sides of our industry

13:45 – Adobe

21:00 – NWSL partnership

27:55 – The outlook for the rest of 2024

30:35 – Rapid Fire Questions