We have won big in the collegiate space, helping guide 30+ universities – including 18 in the Power 5 – through some of their largest deals.
Our clients average 60% more revenue from multimedia rights than their peers. We have also applied our process to deliver results on naming rights, apparel deals, and campus-wide partnerships.
Our success always starts with this understanding: Every university is unique and every university is complex. Before we build our strategy, we make sure we understand the motivations and incentives of each stakeholder and collaborate on defining success. Only then do we map out how to get there.
We also help universities tell their unique stories. Utilizing custom market research, we produce data-driven narratives to showcase the strengths of a university and its athletic department. These results fuel marketing initiatives and strategic plans, and help drive revenue by providing useful data and insights for ticketing, development, and sponsorship.
We have worked with 4 of the Power 5 conferences to provide data-driven answers to their most important questions. Topics have included expansion, media rights, multi-media rights, fan experience, attendance, and scheduling strategies.
We are consistently complimented for producing concise and digestible reporting that is designed and customized for each of the diverse audiences tied to a conference: the commissioner and conference staff, university presidents, and athletic directors.