Business Challenge:
Kansas City Royals new leadership aims to diversify and grow the Royals fanbase, meeting the current and next generation where they are and where they’re going.
Solution:
Navigate designed a custom motivations-based segmentation and a custom brand health research study to inform strategy verticals to prioritize in order to diversity and grow the fanbase.
Result:
The Kansas City Royals use the segmentation and brand work to inform all decisions. They have focused on three key data-driven verticals to focus their resources and innovation. They have built a data warehouse to make sense of all the data and use for valuable insights when making internal decisions.
