Business Challenge:

Oracle tasked Navigate with creating a global sponsorship strategy that efficiently and effectively reached their IT decision maker target, while aligning with platforms that allow them to tell authentic story lines around Oracle tech integration.


Navigate conducted an in-depth assessment of global sponsorship opportunities that answered three main objectives: what are our client’s passions, what properties/marketing channels reach this target most effectively, and what inventory should we prioritize in order to communicate our value proposition.


Ultimately, this strategy has led to two large, global partnerships –Alignments with the Premier League and Red Bull Racing as their Official Cloud Infrastructure Providers.