Business Challenge:
Oracle tasked Navigate with creating a global sponsorship strategy that efficiently and effectively reached their IT decision maker target, while aligning with platforms that allow them to tell authentic story lines around Oracle tech integration.
Solution:
Navigate conducted an in-depth assessment of global sponsorship opportunities that answered three main objectives: what are our client’s passions, what properties/marketing channels reach this target most effectively, and what inventory should we prioritize in order to communicate our value proposition.
Result:
Ultimately, this strategy has led to two large, global partnerships –Alignments with the Premier League and Red Bull Racing as their Official Cloud Infrastructure Providers.
