The Sports Business Journal’s annual Forty Under 40 recipients are selected based on excellence and innovation in their careers. We are honored to have our President, Jeff Nelson, named to this year’s class — chosen from an initial candidate list of over 300.

Jeff began at Navigate in February 2010 as an intern and rose through the ranks due to his leadership skills, wide breadth of industry knowledge, analytical aptitude, and creativity in problem-solving. Now, our team and our clients continue to look to him for guidance through a rapidly-evolving industry landscape including a global pandemic.

Jeff is one of two people responsible for Navigate’s industry-leading valuation methodology, which has now valued over $5 billion in assets.

Jeff has led or contributed to work for:

  • Every major domestic league — MLB, MLS,NBA, NHL, NFL
  • Four of the five major collegiate conferences — Big 12, Big Ten, Pac-12, SEC
  • Individual teams in each of the five major domestic leagues
  • Major media entities — ESPN, FOX, BTN
  • Several blue chip brands — Anheuser-Busch, Southwest Airlines, Pepsi, Keurig Dr. Pepper, Visa, and others

We look forward to celebrating Jeff, and all of the award winners, at this year’s annual Forty Under 40 gala in New York!

Navigate’s Founder, AJ Maestas, was a Forty under 40 honoree himself in 2015.

Navigate’s AJ Maestas named in SBJ’s Forty Under 40 Class of 2015