AJ Maestas shares key insights and recommendations on how to measure, prove and defend the true impact of sponsorships. Learn what drives true incremental profit and methods for measuring impact beyond media exposure.
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Navigating Sports Gambling: Millennials, Gen Z, and Sports Gambling
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Navigating Sports Gambling is a series of infographics our team created from a primary research study we conducted in the Fall of 2020 to better understand overall consumer attitudes toward sports betting and on-site sportsbooks. You can see the full series here. This week, we highlight how sports gambling and branded sportsbooks can influence interest, […]
Navigating Sports Gambling: On-Site Sportsbooks Improve Fan Experience & Attendance
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Navigating Sports Gambling is a series of infographics our team created from a primary research study we conducted in the Fall of 2020 to better understand overall consumer attitudes toward sports betting and on-site sportsbooks. Over the coming weeks, we’ll be publishing these insights. You can see the full series here. Key insights from this […]
The Explosion of NBA Top Shot
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Have you ever been watching your favorite team in a big game, jumped out of your seat as the star player hits the game winning shot, and thought, “I wish I could own that moment”? Yeah, I’ve never thought that either – but now with NBA Top Shot that thought may be a reality. If […]
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