Measuring Sponsorship ROI
AJ Maestas shares key insights and recommendations on how to measure, prove and defend the true impact of sponsorships. Learn what drives true incremental profit and methods for measuring impact beyond media exposure.
AJ Maestas shares key insights and recommendations on how to measure, prove and defend the true impact of sponsorships. Learn what drives true incremental profit and methods for measuring impact beyond media exposure.
AJ Maestas took the stage at TEDxChicago to explore how sports fandom can solve a growing crisis.
Watch the Talk