AJ Maestas shares key insights and recommendations on how to measure, prove and defend the true impact of sponsorships. Learn what drives true incremental profit and methods for measuring impact beyond media exposure.
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Upcoming Live Webinar: Exploring Crypto in Sports & Sponsorship
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Join us on Thursday, November 4th from 2pm – 3pm CT as Kevin Kane, Senior Manager of Client Strategy at Navigate, shares best practices on the crypto, blockchain, and NFT space during our latest webinar. Click here to register. Please send questions in advance to KEVIN@NVGT.com. Can’t attend live? Click here to be sent […]
Podcast Highlight: Greg Sankey on the Benefits of the SEC’s Media Deal with Disney
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Greg Sankey – SEC Commissioner – on the conference’s media deal with Disney and why money wasn’t the main focus of the negotiations, despite the deal earning the SEC $300M per year for 15 football games and 8 basketball games. Listen to the full episode here.
Brands Insights Properties Research Sponsorship
Sponsorship-Fan Relationship Decade in Review: 2011 vs. 2021
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The year is 2011… Instagram is months old The iPad celebrates its first birthday People refer to phone apps as ‘mobile applications’ Oprah concludes her show after 25 years Adele emerges with “Rolling in the Deep” and “Someone Like You” Netflix is praised as being ‘bold’ for separating its DVD and video streaming services Kim […]
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