Chris Pezman – Vice President for Athletics at the University of Houston – gives the collegiate athletics industry a 3 out of 10 when it comes to monetizing stadiums and other facilities. He and AJ Maestas discuss how we can improve in that regard.
Chris explains what can be done to maximize revenue with concerts and other events, and why in some cases, schools in smaller markets actually have an advantage.
https://youtu.be/2eDAK4C_EqE
Listen to the full episode here