J.J. Gottsch – CEO of the Austin Gamblers – explains how the Gamblers were able to cultivate a team mentality in a sport that has traditionally been an individual competition.

They debated bringing in a legendary coach like Mike Krzyzewski or Mike Tomlin, before ultimately deciding to bring in leaders from the Navy SEALs to train their riders to work together as a unit. He also talks about how other PBR teams have overcome that same problem, leading to success as a league, and ultimately to expansion.

Listen to the full episode here