Podcast Alert: Greg Sankey

Greg Sankey, Commissioner of the SEC, joins AJ Maestas on today’s episode of Navigating Sports Business podcast. They discuss operating during COVID-19, the path to becoming commissioner, the future of collegiate athletics, and some great book recommendations.   Details 00:00 – Commissioner Sankey’s background 3:50 – Handling COVID in the SEC 17:20 – Book Recommendations […]

Navigate’s Final CFP Predictions

Our CFP prediction model is built to predict the top 4 because as of now, that’s all that matters. It was 24-for-24 entering this year, and after we made some assumptions to adjust it for 2020, we ended up getting the top 4 right again. The reason we’re able to maintain this accuracy is that […]

Congratulations, Georgia Tech!

We’re proud to have partnered with Georgia Tech to make this game-changing deal a reality. Read more about the deal in the SBJ.

Navigate’s College Football Playoff Prediction Model

ABOUT NAVIGATE’S CFP MODEL Several years ago, we built a College Football Playoff (CFP) prediction model using Elo scores. If Elo sounds familiar, it is most commonly seen in sports via When initially building our model, we used the poll results from the pre-CFP era to give us a more robust sample of how […]

The Importance and Value of Brand Equity

As COVID-19 continues to disrupt the sports world and leagues and teams decide to abbreviate or cancel their seasons altogether, it is more important than ever for properties to stay as engaged as possible with their fans. Continuing to entertain, inform and reward your fans are all vital roles of properties, especially when it comes […]

Collegiate Multimedia Rights & Sponsorship Recommendations during COVID-19

We’ve compiled our latest multimedia rights insights and recommendations to create a better understanding of how such deals are calculated and how they may be impacted because of the ongoing COVID-19 crisis. Watch: Article + Podcast ft. AJ Maestas and Washington State University Athletics‘ Pat Chun: Athletic Article: graphic:

Estimates for the next round of Autonomy 5 TV deals

We teamed up with The Athletic to provide estimates for the next round of Autonomy 5 TV deals to get a better sense of the revenue increases that might be forthcoming. Over a three-year span beginning in 2023, the Big Ten, Pac-12, SEC, Big 12 and College Football Playoff all have TV rights deals coming up for […]

Collegiate Multimedia Rights & Sponsorship During COVID-19

We estimate 40% of collegiate sponsorship value comes from football alone. With universities facing the potential of playing games without fans or no season at all, what happens to multimedia rights? For our friends in the collegiate space, AJ Maestas provides a quick overview of what to do with your multimedia rights and sponsorships due […]


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