The $2 Billion Impact of a CFP Expansion

Huge news in the world of college football was made public recently as it was revealed that the CFP intends to expand from 4 teams to 12 teams in the near future. While nothing is certain yet in terms of who will own certain rights to the new games, and how revenue will flow to […]

Podcast Alert: Kim Pegula

When Kim Pegula – CEO and Owner of Pegula Sports & Entertainment – took on the role of President for both the Buffalo Bills and Buffalo Sabres, she became the first female president in NFL and NHL history. Kim and AJ talk about what it’s like having a seat at the table for some of […]

Podcast Alert: Mark Murphy

As an NFL player, DI Athletic Director, and now the President & CEO of the Green Bay Packers, Mark Murphy has experienced the sports industry from all sides. His interview with guest host Jeff Nelson – Navigate President and lifelong Packers fan – explores a wide range of topics that include NFL labor relations, winning […]

Navigate’s Final CFP Predictions

Our CFP prediction model is built to predict the top 4 because as of now, that’s all that matters. It was 24-for-24 entering this year, and after we made some assumptions to adjust it for 2020, we ended up getting the top 4 right again. The reason we’re able to maintain this accuracy is that […]

Navigate’s College Football Playoff Prediction Model

ABOUT NAVIGATE’S CFP MODEL Several years ago, we built a College Football Playoff (CFP) prediction model using Elo scores. If Elo sounds familiar, it is most commonly seen in sports via When initially building our model, we used the poll results from the pre-CFP era to give us a more robust sample of how […]

Estimates for the next round of Autonomy 5 TV deals

We teamed up with The Athletic to provide estimates for the next round of Autonomy 5 TV deals to get a better sense of the revenue increases that might be forthcoming. Over a three-year span beginning in 2023, the Big Ten, Pac-12, SEC, Big 12 and College Football Playoff all have TV rights deals coming up for […]

Maestas: Expanded playoff would generate millions annually for the schools, increase audience and solve controversies

Expanded playoff would generate millions annually for the schools, increase audience and solve controversiesPush the championship game back into January to avoid conflicts with the NFL *** AJ Maestas, founder and CEO of Navigate Research, a leading data and analytics firm, has agreed to write a regular column for the Hotline on the business and […]

How Strong is the NFL’s Love for Tom Brady?

4 Super Bowl Rings, a supermodel wife, a pristine image, and enough money to go to the Kentucky Derby and the #FightoftheCentury in the same day…sounds like the perfect life to me, right? It likely was for Tom Brady until he recently went under scrutiny for his involvement in the New England Patriots’ “DeflateGate” investigation. If you missed the verdict, it […]


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