College

Coke Debuts “Drinkable Advertising”

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res.  It’s no surprise the NCAA Men’s Final Four advertising has been a […]


Big Hoops Means Big Bucks

We’re down to the Final Four of the NCAA Tournament. The last three games will feature three #1 seeds: Kentucky, Wisconsin and the Blue Devils of Duke, as well as a #7 seed: Michigan State. I am sure most of you would be able to name these Final Four. One or two of them may […]


Sponsorship Activation Blog 3.30.15

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res.  This year’s NCAA sponsors and advertisers have experienced major increases across several metrics including […]


UPS Leverages Their NCAA Sponsorship for the Final Four

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res.  UPS utilizes their logistics expertise in their recent NCAA Tournament campaign. With the […]


The “B” Word in Higher Education

Earlier this week Mark Cuban brought attention to the announcement that Sweet Briar College would be closing its doors when he tweeted, “This is just the beginning of the college implosion.”  ESPN, Forbes, Inside Higher Ed, NPR and multiple other news outlets have also picked up the story or chimed in on the unfortunate situation.  Cuban has expressed his concern for […]


Campus-Wide Partnerships: Know Your Value

Previously, I shared the idea that athletic directors and/or other leaders should know their value so they can make the best decision for their school or department’s future. I focused part of that on the idea of taking certain rights that have been historically outsourced, back in-house. If a department decided to pursue this and effectively […]


First College Football Playoff National Championship Game Draws Record Ratings

The first edition of the College Football Playoff National Championship Game was, by all accounts, a major success. That is especially true for ESPN, which saw the best rating of any television programming in the company’s entire history.  Yes, that’s right. It was the most watched program in ESPN’s history and came in with an overnight […]


The Winds of Change in College Athletics

In the past few months, the winds of change have been sweeping through the corporate sponsorship side of college athletics. No longer are schools wanting to be 1 of 100. Schools, and specifically athletic departments, want to be the 1 of 1 or 1 of a select few. With a marketplace that is changing quickly […]


What Exactly do you mean by Campus-Wide Partnership?

I’m sure many of you saw the recent news about JMI Sports securing the Athletics Multi-Media rights for the University of Kentucky. You may or may not have noticed that “campus rights” were a part of this agreement as well. University of Kentucky’s media deal includes rights to sell more than athletics. This is a relatively […]


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