Podcast Highlight: Sponsorship Advice from Nick Kelly

Nick Kelly on the importance of getting access to decision-makers when pitching a brand like Anheuser-Busch, and why smaller properties should “stay local” when trying to make a deal happen. Catch the full interview with AJ Maestas on Navigating Sports Business. Visit the Podcast page here.

Podcast Alert: Nick Kelly

This week AJ interviews Nick Kelly – President of Charlotte FC and former VP of Partnerships, Beer Culture & Community at AB InBev. They discuss what it has been like launching an MLS team during the COVID shutdown, the biggest lessons Nick learned in his transition from brand to property, and how soccer teams in […]

Congratulations to our partners at FC Dallas!

Congratulations to our partners at FC Dallas on signing a new jersey partnership with MTX Group! Making an impact with a cause-based partnership, we are thrilled to witness what you accomplish together for the community. Read more 

Podcast Alert: Luke Bould – alacria

Luke Bould, Director at Alacria, has been recognized as one of the top CMOs in Australia. He has had enormous success in bringing new generations of sports fans to cricket and soccer. He also played a role in Australia’s successful bid to host the upcoming FIFA Women’s World Cup in 2023. He and AJ discuss […]

Is Soccer Boring?

After 16 long years, the US women’s national team has finally reached the pinnacle of women’s soccer for the third time. The 5:2 triumph over Japan in the Finals at BC Place in Vancouver, Canada was truly a magnificent sports spectacle on several levels.  Just a few quick facts: Total attendance over the four-weeks was […]

New Balance Dives into Soccer

There’s a (somewhat) new player in the soccer apparel and equipment industry. New Balance, primarily known for its running brand, announced last week at several marquee events around the world that it was entering the soccer space. Considering the foothold Adidas and Nike (and to a lesser extent, Puma) have in the industry, it can be seen […]

Forever Faster – Puma, the fastest sports brand in the world

As a youth player, young coach and semi-professional in Germany in the 1970s, I knew of only two soccer brands one should wear on one’s feet: Adidas and Puma. If you think that’s limiting, consider that I only had one choice of color: black (decorated with either the three Adidas stripes or the Puma form […]

Sponsorship Activation Monday – 7.21.14

Molson Beer Fridge opens if patrons sing ‘O Canada’ Molson placed beer refrigerators throughout the country on Canada day (July 1). The fridge opened and gave a free cold beer for anyone that would honour its country. Watch the video: https://youtu.be/TcoQT6w0Ifc Nike capitalizes on sponsorship of Tim Howard after World Cup stardom Nike, already a […]

How Much Has the Social Media Landscape Changed Since the 2010 FIFA World Cup?

Before the 2014 World Cup kicked off, an enormous flag was unfurled which covered most of the pitch. Featuring a unique design from Brazilian street artist Speto, the flag was created using over 200,000 pictures sent in from fans across the world. This is one of the more unique ideas implemented by Coca-Cola to engage with consumers […]

Navigate Daily Round Up 6.19.14

Google Launches World Cup Trends Hub – The folks at Google have launched a new site that tracks trends surrounding the 2014 FIFA World Cup. Google has branded it as “a unique glimpse into what the world wants to know during the tournament.  – Why is this valuable? It gives marketers a window into the […]


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