Soccer

Is Soccer Boring?

After 16 long years, the US women’s national team has finally reached the pinnacle of women’s soccer for the third time. The 5:2 triumph over Japan in the Finals at BC Place in Vancouver, Canada was truly a magnificent sports spectacle on several levels.  Just a few quick facts: Total attendance over the four-weeks was […]


New Balance Dives into Soccer

There’s a (somewhat) new player in the soccer apparel and equipment industry. New Balance, primarily known for its running brand, announced last week at several marquee events around the world that it was entering the soccer space. Considering the foothold Adidas and Nike (and to a lesser extent, Puma) have in the industry, it can be seen […]


Forever Faster – Puma, the fastest sports brand in the world

As a youth player, young coach and semi-professional in Germany in the 1970s, I knew of only two soccer brands one should wear on one’s feet: Adidas and Puma. If you think that’s limiting, consider that I only had one choice of color: black (decorated with either the three Adidas stripes or the Puma form […]


Sponsorship Activation Monday – 7.21.14

Molson Beer Fridge opens if patrons sing ‘O Canada’ Molson placed beer refrigerators throughout the country on Canada day (July 1). The fridge opened and gave a free cold beer for anyone that would honour its country. Watch the video: https://youtu.be/TcoQT6w0Ifc Nike capitalizes on sponsorship of Tim Howard after World Cup stardom Nike, already a […]


How Much Has the Social Media Landscape Changed Since the 2010 FIFA World Cup?

Before the 2014 World Cup kicked off, an enormous flag was unfurled which covered most of the pitch. Featuring a unique design from Brazilian street artist Speto, the flag was created using over 200,000 pictures sent in from fans across the world. This is one of the more unique ideas implemented by Coca-Cola to engage with consumers […]


Navigate Daily Round Up 6.19.14

Google Launches World Cup Trends Hub – The folks at Google have launched a new site that tracks trends surrounding the 2014 FIFA World Cup. Google has branded it as “a unique glimpse into what the world wants to know during the tournament.  – Why is this valuable? It gives marketers a window into the […]


Creating Sponsorship Assets and Adding Value

World Soccer Celebration presented by Western Union Sports teams looking to add value to their partners should take a look at what the Colorado Rapids are doing during this year’s World Cup. Capitalizing on the soccer craze gripping the country right now, the Rapids have created downtown Denver watch parties for the World Cup games […]


Activation Monday – 6.16.14

Each Monday on Industry Insights, we’ll share three innovative sponsorship activation tactics from around the sports world. With the USA’s first World Cup game coming later this afternoon, these examples center around the 2014 FIFA World Cup and that sponsorship activation surrounding the global event. McDonald’s Turns Fries Packaging into Virtual Reality Soccer Field – […]


Navigate Daily Roundup 6.12.14

Today is the long awaited start of the 2014 FIFA World Cup. If you haven’t noticed lately, America is finally catching up to most of the rest of the world in its love for the sport. An incredible amount of soccer related content has been consumed on YouTube in the recent days, so it will […]


Navigate Daily Roundup – 6.10.14

Usually, summer is reserved for baseball. However, the FIFA World Cup captures the hearts and minds of sports fans around the globe every four years, and 2014 is the latest installment in that love story. Never before have fans had more content to consume, more access to coaches to players, and more of a chance […]


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