Navigating Sports Gambling is a series of infographics our team created from a primary research study we conducted in the Fall of 2020 to better understand overall consumer attitudes toward sports betting and on-site sportsbooks. You can see the full series here.
This week, we highlight how sports gambling and branded sportsbooks can influence interest, engagement, and spend among Millennials and Gen Z (more than any other age group).
Key insights from this week:

Millennials, Gen Z, and Sports Gambling

  • 62% of Millennials and 51% of Gen Z have an interest in sports gambling
    (vs. 45% of the general population)
  • $94 — The predicted spend by Millennials who said they would engage with an on-site sportsbook
    ($16 more per visit than the average among the general population)
  • 48% of Millennials would think more highly of a company that co-branded the sportsbook location
    (vs. 31% of the general population)
  • 45% of Millennials and 38% of Gen Z would think more highly of a company that provided small vouchers for fans to use at the sportsbook location
    (vs. 33% of the general population)

Please reach out with any questions or if you would like to know more about the findings — INFO@NVGT.COM.