Navigating Sports Gambling: On-Site Sportsbooks Improve Fan Experience & Attendance
Navigating Sports Gambling is a series of infographics our team created from a primary research study we conducted in the Fall of 2020 to better understand overall consumer attitudes toward sports betting and on-site sportsbooks. Over the coming weeks, we’ll be publishing these insights. You can see the full series here.
Key insights from this week:
On-Site Sportsbooks Improve Fan Experience & Drive Attendance
- Over ⅓ of people and over ½ of millennials believe an on-site sportsbook would improve the fan experience
- 25% of people and over ⅓ of millennials specifically would consider traveling to a sports venue out of state if they had a sportsbook on-site.
- Nearly ⅓ of people say adding an on-site sportsbook could have a positive impact on their likelihood to attend a game.
- Gen Z is most likely (44%) to believe it would have a positive impact on game attendance.
Please reach out with any questions or if you would like to know more about the findings — INFO@NVGT.COM.