In: February, 2015

Are Super Bowl Ads Worth the Cost?

This year a 30-second sport during Super Bowl XLIX cost roughly $4.5 million. While this may get advertisers a lot throughout the rest of the year, the same can’t be said […]


Sponsorship Activation Monday 2.2.15

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to […]


Comparing Sponsorship Impact for Major U.S. Sports Leagues

Blog Series:  Comparing Sponsorship Impact for Major U.S. Sports LeaguesFocus:  Purchase Influence Over the next several months, I will be revealing some analytical insights surrounding the effectiveness and impact of […]


Sponsorship Activation Monday – 1.26.15

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to […]


Why Do Conferences Expand?

Over the past five years, the NCAA athletics landscape has drastically shifted. Conferences have come and gone, schools have joined, left, and re-joined conferences. The Big 12 has ten schools as the Big 10 has 14 […]


Sponsorship Activation – 1.21.15

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to […]



Best Practices in Sports Business Benchmarking

In the world of sponsorship research, we often hear properties, brands and agencies using the term benchmarking as a way to compare sponsorship investments and relative value against “similar” sponsorships. […]


Sponsorship Activation Monday – 1.5.15

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to […]


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