In: December, 2015

Navigate Research wins national award for second year in a row

Navigate Research, an industry leader in evaluating and measuring marketing investments in sports and entertainment, announced today that they have won the 2015 National “Best and Brightest Companies to work for®” award from the National Association for Business Resources (NABR).  Navigate is also a proud winner of the 2015 Chicago’s Best and Brightest Companies to […]


Sponsorship and Sustainability in Sports

With world leaders convening in Paris this week for climate discussions, the issue of sustainability is once again center stage in the news – and many players in world of sports have embraced their role in environmental responsibility. Teams and leagues throughout professional and collegiate sports have invested heavily in initiatives that are not only environmentally responsible […]


The Benefits of Coming Close

While winning a championship is every sports organization’s benchmark for success, coming close isn’t a complete failure, at least in terms of generating immediate fan engagement and revenue.  Until last night, and with last year’s loss against the San Francisco Giants, the Kansas City Royals had not won a World Series championship since 1985.  Even […]


UC Berkeley News: Agreement with Bank of the West to benefit student programs

Just a few months into her freshman year, Jordan Davis got a phone call that sent her into a financial tailspin: Her mother had been laid off and no longer could pay Davis’ college expenses. “It was sink or swim,” Davis, now a UC Berkeley senior, recalls. “I was terrified.” Over the next few years, […]


Navigate Research assists UC Berkeley in establishing most comprehensive banking partnership of its kind

CHICAGO, IL – October 29, 2015 – The University of California, Berkeley UC Berkeley today announced it has selected Bank of the West as the Official Bank of UC Berkeley. The 10-year agreement is one of the most comprehensive agreements in the country, both in terms of the services provided and financial support. Navigate Research worked […]



Adding Efficiency to the Sponsorship Marketplace

When buying and selling real estate, stock in a company, or automobiles, information is everywhere. Each of those industries involve transparent transactions where both parties can analyze exactly what is being sold in the marketplace and at what price. This allows for easy comparisons and relatively straightforward cost-benefit decisions. Buying and selling sponsorships tends to be a bit more […]


UW, Alaska Airlines agree to naming-rights deal for Husky Stadium’s field

The deal, worth $41 million over 10 years, is the largest of its kind in college athletics. Husky Stadium got a $282 million makeover two years ago. Now it’s getting a new name. The University of Washington and Alaska Airlines have again partnered on a naming-rights deal for one of the university’s venerable athletic facilities — now […]


University of Washington and Hometown Airline Alaska Poised to Expand Partnership with Long term Agreement

SEATTLE – Alaska Airlines and the University of Washington today announced an expansion of their partnership that will benefit Huskies on the field and in the classroom. The agreement makes Alaska the official airline of all three campuses of the University of Washington for the next 10 years. The partnership, which is subject to approval […]


IU to get 81% hike in apparel revenue in Adidas deal

BLOOMINGTON — Indiana has extended its apparel contract with Adidas in a deal that will nearly double the company’s annual payment to the Hoosiers from $3.7 million to $6.7 million, Director of Athletics Fred Glass confirmed to The Star on Monday. According to IU, the deal worth $53.6 million over eight years is one of […]


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