The Benefits of Coming Close

While winning a championship is every sports organization’s benchmark for success, coming close isn’t a complete failure, at least in terms of generating immediate fan engagement and revenue.  Until last night, and with last year’s loss against the San Francisco Giants, the Kansas City Royals had not won a World Series championship since 1985.  Even […]

Chevy Continues with One of the Best Branded Content Plays

Chevrolet is continuing to hit marketing grand slams as they preserve one of the best branded content plays for the MLB All-Star Game. Tuesday’s red carpet parade will feature the MLB All-Star Game participants as they each ride in a separate Chevrolet vehicle to the Great American Ball Park in Cincinnati, Ohio. The All-Star Game MVP Vote […]

T-Mobile’s Promotion at MLB All-Star Game Offers Fans Big Benefits

T-Mobile is coming out as the first-ever presenting sponsor of the MLB All-Star Game and launching a promotion that could give a total of $5 million to MLB fans. The promo boosts T-Mobile’s “Mobile Without Borders” initiative, which allows customers to use their phone in Canada and Mexico without extra fees. In order to get the chance to […]

Campus-Wide Partnerships: Know Your Value

Previously, I shared the idea that athletic directors and/or other leaders should know their value so they can make the best decision for their school or department’s future. I focused part of that on the idea of taking certain rights that have been historically outsourced, back in-house. If a department decided to pursue this and effectively […]

NFL Broadens Reach with Female Friendly Partnerships

Professional sports leagues have been teaming up with clothing retailers and different celebrities in hopes to broaden their female fan base and stray away from what they call the “shrink it and pink it” methodology of selling women’s sports apparel.  Most recently, Kristin Cavallari, current reality star and wife of Chicago Bears quarterback, Jay Cutler, partnered with NFL […]

Sponsorship Activation Monday- 11.10.14

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res. This week we take a look at a unique ways that leagues […]

Sponsorship Activation Monday – 11.3.14

It’s been almost one week since the San Francisco Giants beat the Kansas City Royals in Game 7 of the 2014 World Series, but people are continuing to talk about the awkward Chevy Guy who presented the MVP trophy to Madison Bumgarner. The painfully awkward presentation lasted a mere 58-seconds and it didn’t take long for #ChevyGuy […]

Derek Jeter: How Much is He Worth?

For those of us that work in the sponsorship world, it had to be pretty hard to miss the two large AT&T signs behind home plate during Derek Jeter’s walk-off hit last night at Yankee Stadium. In one of the most fitting moments of closure in recent sports history, Jeter singled in his last at […]

Comparing Sponsorship Impact for Major U.S. Sports Leagues Part 2

Blog Series:  Comparing Sponsorship Impact for Major U.S. Sports LeaguesFocus:  Driving Awareness  Over the next several months, we will continue to reveal analytical insights surrounding the effectiveness and impact of sponsorships across the major sports leagues in the US (i.e., NFL, MLB, NBA, NHL and MLS). These insights will focus on metrics such as awareness, […]


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