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Gen Z Sports Viewership and Attendance Post-Pandemic
Our latest Gen Z study was created for properties and brands looking to better understand their young audiences, with the hope that the entire sports and entertainment industry can emerge from the pandemic more informed and better prepared for the future.
SPORTS BETTING STUDIES
Navigate teamed up with alacria, and data collection partner RepData, to release a new addition to our sports gambling study designed to help the sports industry “peek around the corner” of sports betting. Together, we surveyed more than 1,000 American sports fans over the age of 21 who are current sports bettors (CSB) and/or future sports bettors (FSB) to gauge:
