In: December, 2014

Forever Faster – Puma, the fastest sports brand in the world

As a youth player, young coach and semi-professional in Germany in the 1970s, I knew of only two soccer brands one should wear on one’s feet: Adidas and Puma. If you think that’s limiting, consider that I only had one choice of color: black (decorated with either the three Adidas stripes or the Puma form […]


Sponsorship Activation Monday – 12.1.14

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res.  Nike Rise: World’s 1st Tech-Enhanced, Interactive LED Court Nike has created the world’s […]


Sponsorship Activation Monday – 11.24.14

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res. In efforts to enhance fan experience, the PGA Tour Shriners Hospitals for […]


NFL Broadens Reach with Female Friendly Partnerships

Professional sports leagues have been teaming up with clothing retailers and different celebrities in hopes to broaden their female fan base and stray away from what they call the “shrink it and pink it” methodology of selling women’s sports apparel.  Most recently, Kristin Cavallari, current reality star and wife of Chicago Bears quarterback, Jay Cutler, partnered with NFL […]


Is Daily Fantasy Sports the Next Big Sponsorship Category?

If you happen to watch sports on television, you’ve more than likely seen a DraftKings or FanDuel advertisement. Not only have the two giants in Daily Fantasy been spending on television advertising, but they’ve also started to spend on both athlete and celebrity endorsements and sponsorships.This week, DraftKings signed a sponsorship as an official partner of the National Hockey […]


Sponsorship Activation Monday- 11.10.14

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res. This week we take a look at a unique ways that leagues […]


The Intervention for Research Reinvention: How Today’s Consumers Are Driving Research Innovation

As a company that prides itself on innovation through collaborative brainstorming, few things excite our research team like a group discussion on research design. Given that marketers are now able to communicate to their customers easier than ever before, and consumer/brand interaction comes with an infinite list of opportunities, we’re finding that traditional market research […]


The Winds of Change in College Athletics

In the past few months, the winds of change have been sweeping through the corporate sponsorship side of college athletics. No longer are schools wanting to be 1 of 100. Schools, and specifically athletic departments, want to be the 1 of 1 or 1 of a select few. With a marketplace that is changing quickly […]


Sponsorship Activation Monday – 11.3.14

It’s been almost one week since the San Francisco Giants beat the Kansas City Royals in Game 7 of the 2014 World Series, but people are continuing to talk about the awkward Chevy Guy who presented the MVP trophy to Madison Bumgarner. The painfully awkward presentation lasted a mere 58-seconds and it didn’t take long for #ChevyGuy […]


Sponsorship Activation Monday- 10.27.14

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res. This week we take a look at a couple of NFL […]


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