Basketball

Congratulations, Milwaukee Bucks!

Congratulations to our partners at the Milwaukee Bucks on signing a new jersey patch partnership with Motorola! We are excited to witness the innovative advancements this partnership will bring to the Milwaukee community, and internationally. Read more here.


Podcast Alert: Amy Latimer

Amy Latimer is the President of TD Garden, home to the NHL’s Boston Bruins and NBA’s Boston Celtics. After successful seasons for both teams in 2019, the COVID-19 pandemic shut down live events, and pro sports venues were among the hardest hit. On this week’s episode, Amy joins AJ to discuss how she was able […]


Navigate’s Sweet 16 Projections – How Did We Do?

Welp, we picked quite the year to start projecting the Sweet 16, didn’t we? For those unaware, this year’s NCAA men’s basketball tournament features the lowest average seed among those teams making the Sweet 16 since the tournament expanded to 64 teams 36 years ago. The average seed of the remaining teams is 5.88 compared […]


Navigate’s Sweet 16 Projections – Featured in AthleticDirectorU

As our industry embarks on one of its most popular events of the year, Navigate wants to wish everyone a happy and healthy March Madness. We teamed up with ADU to publish the below Sweet 16 projections.   Disclaimers Model only considers games played through 3/1, so we are not predicting outcomes of late-season games […]


The Explosion of NBA Top Shot

Have you ever been watching your favorite team in a big game, jumped out of your seat as the star player hits the game winning shot, and thought, “I wish I could own that moment”? Yeah, I’ve never thought that either – but now with NBA Top Shot that thought may be a reality. If […]


Orlando Magic Office Hours: Jeff Nelson, President of Navigate

Learn more about the Navigate team and how we are providing clarity and confidence to our clients during this time from President, Jeff Nelson’s office hours chat with JT McWalters! Thankful for our partnership with the Orlando Magic NBA Team, and for having us on the show.



Raptors receive Team Sponsorship Activation of Year Award

The Raptors received the Team Sponsorship Activation of the Year Award at the NBA Summer Meetings last week in Las Vegas. The NBA invited each team in the league to submit its best activations from the 2014-2015 season. From there, a collective group of team presidents and league executives voted for the best activation that met […]


Michael Jordan’s High School Gets a Makeover

30 years ago marks the birth of one of the most revolutionary brands in basketball history: Nike and Michael Jordan’s “Air Jordan.” One of the defining elements of Jordan’s celebrated success story is the fact that he got cut from his Varsity basketball team his sophomore year in high school. But Jordan is the farthest […]


King vs. Common Man – Faces of the NBA Finals

LeBron James and Stephen Curry couldn’t be more different. As the two most prominent faces in today’s game, the 2015 Finals matchup is perfect for the NBA. LeBron and Steph provide entertainment on the court and huge marketability off, both in very different ways. Who would your company choose to endorse? Which endorsement would provide […]


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