One truth that has become evident in today’s environment is that we all can and should be doing more as an industry. When done right, cause marketing is a great way for brands to carry out their commitment to positively affecting society while deeply and genuinely connecting with all of their most important stakeholders. We […]
AJ Maestas shares key insights and recommendations on how to measure, prove and defend the true impact of sponsorships. Learn what drives true incremental profit and methods for measuring impact beyond media exposure.
As COVID-19 continues to disrupt the sports world and leagues and teams decide to abbreviate or cancel their seasons altogether, it is more important than ever for properties to stay as engaged as possible with their fans. Continuing to entertain, inform and reward your fans are all vital roles of properties, especially when it comes […]
One of the biggest brand sponsors in sports and entertainment, Anheuser-Busch InBev‘s Nick Kelly shares insight into their perspective and strategy during COVID-19. Anheuser-Busch InBev‘s Nick Kelly and Navigate President, Jeff Nelson, for the next #SBJRoadAhead series Watch the recording here.
As you are finalizing your brand’s budget for 2021 and beyond, our team has outlined sponsorship best practices we believe are crucial for success. The ability to measure and track the impact of your sponsorship is essential to proving you are getting the most out of your investments in sports and entertainment. Our main goal […]
CHICAGO, IL – October 29, 2015 – The University of California, Berkeley UC Berkeley today announced it has selected Bank of the West as the Official Bank of UC Berkeley. The 10-year agreement is one of the most comprehensive agreements in the country, both in terms of the services provided and financial support. Navigate Research worked […]
BLOOMINGTON — Indiana has extended its apparel contract with Adidas in a deal that will nearly double the company’s annual payment to the Hoosiers from $3.7 million to $6.7 million, Director of Athletics Fred Glass confirmed to The Star on Monday. According to IU, the deal worth $53.6 million over eight years is one of […]
AdWeek recently released “3 Ad Campaigns That Got So Big, They Annoyed the Hell Out of Consumers.” Journalist Marty Swant picked a bone with the advertising industry in asking “how much is too much?” The goal of advertising is to create awareness and draw attention to a certain product, service or event. But what happens when consumers […]
Last week was the annual meeting for NACUBO, the National Association for College and University Business Officers. “The Tempo of Change” was a very fitting title considering the number of challenges and changes on the horizon within higher education. The keynote and opening speaker was Dan Heath, author of ‘Made to Stick’ and Senior Fellow […]
What is a company? A business? A corporation? It all begins with an idea. Usually followed by a highly motivated founder, a uniform and aggressive team, strategic structure and plan for growth once this single idea begins to take shape and gain believers and in turn, customers. The question is, how do we react to […]