Sponsorship-Fan Relationship Decade in Review: 2011 vs. 2021

The year is 2011… Instagram is months old The iPad celebrates its first birthday People refer to phone apps as ‘mobile applications’ Oprah concludes her show after 25 years Adele emerges with “Rolling in the Deep” and “Someone Like You” Netflix is praised as being ‘bold’ for separating its DVD and video streaming services Kim […]

Podcast Alert: Sonny Vaccaro

With decades of experience working for Nike, Adidas, and later Reebok, Sonny Vaccaro is one of the most significant figures in the history of sports marketing. His work played a large role in shaping the current marketing landscape in college athletics. Beyond that, his personal war with the NCAA, and his recruiting of Ed O’Bannon […]

New Partnership Announcement – Dairy MAX

We are excited to be working with the Dairy MAX team, again! Dairy MAX is a trusted, science-based resource for consumers and stakeholders that drives measurable results and sales for dairy farmers. Together we will be developing and expanding upon an existing esports investment strategy geared towards connecting with Gen Z.

Podcast Alert: Azania Andrews – Anheuser-Busch

Anheuser-Busch is well-known for some of the most innovative and exciting activations, advertisements, and marketing campaigns in sports. As VP of Connections, Azania Andrews has a hand in creating all of it. She explains how A-B is able to react quickly to trends that are relevant to consumers, how she helped make Michelob Ultra the […]

Podcast Highlight: Advice from Matt Davis for Brands and Teams

Matt Davis – Head of U.S. Sports Marketing at Anheuser-Busch – shares the biggest lessons he’s learned about engaging sports fans, and why brands should aim to be part of the excitement surrounding the event, rather than a distraction. He also gives his advice for teams hoping to partner with Anheuser-Busch. Jeff Adams Ad Example: […]

Podcast Alert: Justin Toman – PepsiCo

PepsiCo is one of the most active brands in the world for investing in sponsorships. This week, Justin Toman – Head of Sports Marketing – discusses the strategies behind some of Pepsi’s most iconic activations, the importance of aligning sponsorships with business objectives, and what Justin looks for in a potential partner. He is also […]

Cause Marketing: Insights to prove you can and should be doing more

One truth that has become evident in today’s environment is that we all can and should be doing more as an industry. When done right, cause marketing is a great way for brands to carry out their commitment to positively affecting society while deeply and genuinely connecting with all of their most important stakeholders. We […]


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