Brands


King vs. Common Man – Faces of the NBA Finals

LeBron James and Stephen Curry couldn’t be more different. As the two most prominent faces in today’s game, the 2015 Finals matchup is perfect for the NBA. LeBron and Steph provide entertainment on the court and huge marketability off, both in very different ways. Who would your company choose to endorse? Which endorsement would provide […]


Sponsorship Activation Wednesday 5.27.15

The Rolling Stones were featured on Justin Wilson’s car during the Indy 500! Wilson’s #25 car, part of the Andretti team, featured a Rolling Stones logo with a “checkered tongue.”  The Stones launched the rock band’s 2015 “Zip Code” tour on Sunday in San Diego. On July 4, the Stones will perform at Indianapolis Motor […]


NFL Military Appreciation Day…For a Price

While #DeflateGate has been the face of all sports news lately, the topic of the U.S. military paying for tributes at sporting events, particularly in the NFL, has certainly not gone unnoticed. Recently, Arizona SenatorJeff Flake expressed his disapproval of using government military funds to publicly thank soldiers for their service at sporting events. When you put it […]


Sponsorship Activation Monday 5.4.15

As what is said to be 2015’s biggest weekends in sports, this past weekend was a sport fan’s dream with baseball, basketball, horse racing and, of course, the “The Fight of the Century.” However, if you are involved in the sports business industry, particularly sponsorships/advertising, this weekend went beyond what was on the court, field, or ring. […]


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