Brands

The Importance and Value of Brand Equity

As COVID-19 continues to disrupt the sports world and leagues and teams decide to abbreviate or cancel their seasons altogether, it is more important than ever for properties to stay as engaged as possible with their fans. Continuing to entertain, inform and reward your fans are all vital roles of properties, especially when it comes […]




Navigate Research assists UC Berkeley in establishing most comprehensive banking partnership of its kind

CHICAGO, IL – October 29, 2015 – The University of California, Berkeley UC Berkeley today announced it has selected Bank of the West as the Official Bank of UC Berkeley. The 10-year agreement is one of the most comprehensive agreements in the country, both in terms of the services provided and financial support. Navigate Research worked […]


Ad Overkill: Is Too Much…Too Much?

AdWeek recently released “3 Ad Campaigns That Got So Big, They Annoyed the Hell Out of Consumers.” Journalist Marty Swant picked a bone with the advertising industry in asking “how much is too much?” The goal of advertising is to create awareness and draw attention to a certain product, service or event. But what happens when consumers […]


University Business – “The Tempo of Change”

Last week was the annual meeting for NACUBO, the National Association for College and University Business Officers.  “The Tempo of Change” was a very fitting title considering the number of challenges and changes on the horizon within higher education.  The keynote and opening speaker was Dan Heath, author of ‘Made to Stick’ and Senior Fellow […]


Simplicity in the Sports Business

What is a company? A business? A corporation?  It all begins with an idea.  Usually followed by a highly motivated founder, a uniform and aggressive team, strategic structure and plan for growth once this single idea begins to take shape and gain believers and in turn, customers.  The question is, how do we react to […]



King vs. Common Man – Faces of the NBA Finals

LeBron James and Stephen Curry couldn’t be more different. As the two most prominent faces in today’s game, the 2015 Finals matchup is perfect for the NBA. LeBron and Steph provide entertainment on the court and huge marketability off, both in very different ways. Who would your company choose to endorse? Which endorsement would provide […]


Sponsorship Activation Wednesday 5.27.15

The Rolling Stones were featured on Justin Wilson’s car during the Indy 500! Wilson’s #25 car, part of the Andretti team, featured a Rolling Stones logo with a “checkered tongue.”  The Stones launched the rock band’s 2015 “Zip Code” tour on Sunday in San Diego. On July 4, the Stones will perform at Indianapolis Motor […]


CONTACT US

If you'd like to get in touch with us, please call, email or use the form.

(312) 762 7474

INFO@NVGT.COM