Check out these fun recommendations from the Navigate Research team. Feel free to share ideas or examples you have seen activated by your favorite teams as MLS, MLB and other leagues start play!
The current pandemic has created an economic downturn in most industries. As a result, we’ve analyzed the impact on naming rights deals. Check out our latest insights and recommendations!
We’ve compiled our latest multimedia rights insights and recommendations to create a better understanding of how such deals are calculated and how they may be impacted because of the ongoing COVID-19 crisis. Watch: https://lnkd.in/gfDux26AthleticDirectorU Article + Podcast ft. AJ Maestas and Washington State University Athletics‘ Pat Chun: https://lnkd.in/gJq_3jZThe Athletic Article: https://lnkd.in/gzuDVEKInfo graphic: https://ibb.co/qr5m88p
Navigate set out to understand (1) sentiment of sports and entertainment post COVID-19 and (2) the predicted shifts in behavior from the consumer/fan POV. Overall, COVID-19 has shaken up the sports landscape in America, but the sentiment and forecast for sports fans resuming ‘normalcy’ is promising. While attendance is predicted to decrease among fans, they […]
We estimate 40% of collegiate sponsorship value comes from football alone. With universities facing the potential of playing games without fans or no season at all, what happens to multimedia rights? For our friends in the collegiate space, AJ Maestas provides a quick overview of what to do with your multimedia rights and sponsorships due […]
Check out the latest 7in7 webisode and blog post by Paula Beadle featuring AJ Maestas! Together they discuss important sponsorship insights and recommendations surrounding COVID-19. Below are the key take-aways from their conversation every CMO and brand marketer should know: 1) More and better measurement is a key ingredient. 2) Brands need to understand the value of partnership. […]
When Will U.S. Sports Return? At Navigate, it is in our nature to approach any question through an objective and data-driven lens. Over the past several weeks of the COVID-19 pandemic, we’ve been applying that same approach to the question everyone in our industry has been asking: When will sports return? It must first be […]
Sponsorship Best Practices for Brands – How to Activate During COVID-19 To accompany our Activation Video Series, we have put together insights and recommendations on how to activate during the current state of our industry. Review below and connect with any member of our team if you have any questions! Watch Part 1 here. Watch […]
In our final activation video of the series, AJ Maestas shares recommendations for the kind of partnerships and activation that should survive COVID and the ensuing economic downturn, along with reasons to advertise during a slowdown. If you have any comments or questions, please do not hesitate to reach out to any member of the Navigate Research team. Watch […]
In this first video of a two-part series, AJ Maestas provides advice on activating sponsorships given the COVID-19 pandemic, how to manage budgets properly and what to do to get ahead of our return to a new normal. If you have any questions, please do not hesitate to reach out to any member of the Navigate […]