COVID-19






7in7 Webisode: Paula Beadle featuring AJ Maestas

Check out the latest 7in7 webisode and blog post by Paula Beadle featuring AJ Maestas! Together they discuss important sponsorship insights and recommendations surrounding COVID-19. Below are the key take-aways from their conversation every CMO and brand marketer should know: 1) More and better measurement is a key ingredient. 2) Brands need to understand the value of partnership. […]






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