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As we make our way through the volatile COVID-19 pandemic, we continue to find ourselves at a crossroad with what to prioritize and how we move forward. We tend to reference how things once were in the sports and entertainment industry ‘pre-COVID’ while simultaneously strategizing for what is to come. This is especially true when […]
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As teams get creative with new inventory and make-goods, Navigate has been tracking the exposure and estimating value for each league’s newest assests. As the NFL season started up, we set out to determine the value of tarp ads. We found a significant difference between the tarp exposure on the sidelines and the endzone. The […]
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As COVID-19 continues to disrupt the sports world and leagues and teams decide to abbreviate or cancel their seasons altogether, it is more important than ever for properties to stay as engaged as possible with their fans. Continuing to entertain, inform and reward your fans are all vital roles of properties, especially when it comes […]
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As you are finalizing your brand’s budget for 2021 and beyond, our team has outlined sponsorship best practices we believe are crucial for success. The ability to measure and track the impact of your sponsorship is essential to proving you are getting the most out of your investments in sports and entertainment. Our main goal […]
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Back in May, Navigate published our projections on when we expected major U.S. sports leagues to be able to return to play after COVID-19 shutdowns. In that blog post we included the following disclaimer: “It must first be acknowledged that making any such prediction is fraught with uncertainty. Plans will be made and unmade, start […]
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Navigate set out to understand (1) sentiment of sports and entertainment post COVID-19 and (2) the predicted shifts in behavior from the consumer/fan POV. Overall, COVID-19 has shaken up the sports landscape in America, but the sentiment and forecast for sports fans resuming ‘normalcy’ is promising. While attendance is predicted to decrease among fans, they […]
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When Will U.S. Sports Return? At Navigate, it is in our nature to approach any question through an objective and data-driven lens. Over the past several weeks of the COVID-19 pandemic, we’ve been applying that same approach to the question everyone in our industry has been asking: When will sports return? It must first be […]
