Webinar Alert – “Sponsorships: The Brand Perspective During COVID-19”

One of the biggest brand sponsors in sports and entertainment, and a client we’re proud to be working with, shares insight into their perspective and strategy during COVID-19. Join Anheuser-Busch InBev‘s Nick Kelly and Navigate President, Jeff Nelson, for the next #SBJRoadAhead series on August 19th. Register here:

A Letter From Our President

There is a moment, right before walking into a big meeting, when most of us stop. We breathe in, gather ourselves mentally and physically, and breathe out. And then we step into the room. At Navigate, we are obsessed with this moment. More precisely, we are obsessed with how different it can feel depending on […]


Navigate set out to understand (1) sentiment of sports and entertainment post COVID-19 and (2) the predicted shifts in behavior from the consumer/fan POV.  Overall, COVID-19 has shaken up the sports landscape in America, but the sentiment and forecast for sports fans resuming ‘normalcy’ is promising.  While attendance is predicted to decrease among fans, they […]

Navigate’s Kevin Kane Named “Front Office Sports’ Rising 25”

Navigate’s Kevin Kane Named “Front Office Sports’ Rising 25” Kevin Kane was recently named as one of the Front Office Sports’ Rising 25 in his role as Senior Manager, Data Strategy at Navigate Research. The Front Office Sports Rising 25 Award, established in 2017, was created to honor up and comers in the sports industry. Before joining Navigate full-time, […]


NAVIGATE RESEARCH NAMES JEFF NELSON PRESIDENT  Navigate Research, a trusted advisor to leading brands and organizations in sports, today announced Jeff Nelson has been named President.  As President, Nelson will lead the company’s operating business across North America.  In addition to operations, Nelson will oversee consulting/client strategy, research, sales, and marketing. He will report to […]

Beyond the Valuation

Sponsorship valuations have become an increasingly important and valuable tool. The significant growth in sponsorship investment levels corporate partners allocate from their marketing budgets to achieve advertising and business initiatives, as well as the dependence properties place on sponsorship revenue streams to operate at the highest level possible, have necessitated their use.  Valuations serve as […]

Navigate Research wins national award for second year in a row

Navigate Research, an industry leader in evaluating and measuring marketing investments in sports and entertainment, announced today that they have won the 2015 National “Best and Brightest Companies to work for®” award from the National Association for Business Resources (NABR).  Navigate is also a proud winner of the 2015 Chicago’s Best and Brightest Companies to […]

Landing a Spot on SBJ’s Forty Under 40

Career success can be measured in a variety of different ways – money, title, awards, reputation – the list goes on. As one of the most difficult industries to not only break into, but remain successful in, the sports industry has created awards to recognize those individuals whose hard work has paid off. Today, popular […]

Navigate’s AJ Maestas named in SBJ’s Forty Under 40 Class of 2015

Forty Under 40: AJ Maestas AJ Maestas AGE: 38COMPANY: Navigate ResearchTITLE: President/founderWHERE BORN: Fairbanks, AlaskaEDUCATION: University of Washington (B.A., finance), Arizona State University (MBA)FAMILY: Wife, LaceyFAVORITE WAY TO UNWIND: Travel.CAUSE SUPPORTED: Big Brothers Big Sisters of Metropolitan Chicago.MOST THRILLING/ADVENTUROUS THING I’VE EVER DONE: It was either when I left Alaska for good or a more recent safari in South Africa. They were both sort […]


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