Brands

NFL Military Appreciation Day…For a Price

While #DeflateGate has been the face of all sports news lately, the topic of the U.S. military paying for tributes at sporting events, particularly in the NFL, has certainly not gone unnoticed. Recently, Arizona SenatorJeff Flake expressed his disapproval of using government military funds to publicly thank soldiers for their service at sporting events. When you put it […]


How Strong is the NFL’s Love for Tom Brady?

4 Super Bowl Rings, a supermodel wife, a pristine image, and enough money to go to the Kentucky Derby and the #FightoftheCentury in the same day…sounds like the perfect life to me, right? It likely was for Tom Brady until he recently went under scrutiny for his involvement in the New England Patriots’ “DeflateGate” investigation. If you missed the verdict, it […]


Chicago Hosts the NFL’s First Draft Town

For those die hard NFL football fans, the time between the Superbowl in February and the first official game come September, can seem like an eternity. Thankfully, there is training camp, pre-season games, and, of course, the annual NFL Draft to get fans excited for the upcoming season. While often times the first few picks may be an easy […]


Sponsorship Activation Monday 3.23.15

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res.  With the multiple ways fans are now interacting with their favorite sports […]


Sponsorship Activation Monday – 2.23.15

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res.  During the final game at Sun Life Stadium, the Miami Dolphins tested […]


Are Super Bowl Ads Worth the Cost?

This year a 30-second sport during Super Bowl XLIX cost roughly $4.5 million. While this may get advertisers a lot throughout the rest of the year, the same can’t be said for the Super Bowl. The question that everyone seems to ask is —how can that possibly be worth it? Depending on the brand’s goal, it […]


Sponsorship Activation Monday 2.2.15

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res.  This week we’ll take a look at how brands activated at Super […]


Comparing Sponsorship Impact for Major U.S. Sports Leagues

Blog Series:  Comparing Sponsorship Impact for Major U.S. Sports LeaguesFocus:  Purchase Influence Over the next several months, I will be revealing some analytical insights surrounding the effectiveness and impact of sponsorships across the major sports leagues in the US (i.e., NFL, MLB, NBA, NHL and MLS). These insights will focus on metrics such as awareness, […]


Sponsorship Activation Monday – 1.26.15

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res.  This week we take a look at a safe-driving promotion around the […]


Comparing Sponsorship Impact for Major U.S. Sports Leagues Part 2

Blog Series:  Comparing Sponsorship Impact for Major U.S. Sports LeaguesFocus:  Driving Awareness  Over the next several months, we will continue to reveal analytical insights surrounding the effectiveness and impact of sponsorships across the major sports leagues in the US (i.e., NFL, MLB, NBA, NHL and MLS). These insights will focus on metrics such as awareness, […]


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