Football

Podcast Alert: Kim Pegula

When Kim Pegula – CEO and Owner of Pegula Sports & Entertainment – took on the role of President for both the Buffalo Bills and Buffalo Sabres, she became the first female president in NFL and NHL history. Kim and AJ talk about what it’s like having a seat at the table for some of […]


Podcast Alert: Mark Murphy

As an NFL player, DI Athletic Director, and now the President & CEO of the Green Bay Packers, Mark Murphy has experienced the sports industry from all sides. His interview with guest host Jeff Nelson – Navigate President and lifelong Packers fan – explores a wide range of topics that include NFL labor relations, winning […]


Podcast Alert: Mike Haynes

Mike Haynes is an NFL Hall of Fame cornerback who played 14 years in the league with the Patriots and Raiders. He is a businessman, a cancer survivor, and an advocate for increased research on concussion safety. AJ and Mike discuss the early days of his football career, diversity in sports, the transition from player […]


COVID-19’s Impact and the Future of Sports Revenue

The total monetary impact from COVID-19 on sports in the United States has yet to be settled. However, it is estimated that close to $30 billion in revenue and hundreds of thousands of jobs will be lost in 2020 due to the pandemic. Suppliers (e.g. athlete travel and accommodation), buyers (e.g. media and sponsors), and […]


NFL Tarp Ads: What are they worth?

As teams get creative with new inventory and make-goods, Navigate has been tracking the exposure and estimating value for each league’s newest assests. As the NFL season started up, we set out to determine the value of tarp ads. We found a significant difference between the tarp exposure on the sidelines and the endzone. The […]


NFL Military Appreciation Day…For a Price

While #DeflateGate has been the face of all sports news lately, the topic of the U.S. military paying for tributes at sporting events, particularly in the NFL, has certainly not gone unnoticed. Recently, Arizona SenatorJeff Flake expressed his disapproval of using government military funds to publicly thank soldiers for their service at sporting events. When you put it […]


How Strong is the NFL’s Love for Tom Brady?

4 Super Bowl Rings, a supermodel wife, a pristine image, and enough money to go to the Kentucky Derby and the #FightoftheCentury in the same day…sounds like the perfect life to me, right? It likely was for Tom Brady until he recently went under scrutiny for his involvement in the New England Patriots’ “DeflateGate” investigation. If you missed the verdict, it […]


Chicago Hosts the NFL’s First Draft Town

For those die hard NFL football fans, the time between the Superbowl in February and the first official game come September, can seem like an eternity. Thankfully, there is training camp, pre-season games, and, of course, the annual NFL Draft to get fans excited for the upcoming season. While often times the first few picks may be an easy […]


Sponsorship Activation Monday 3.23.15

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res.  With the multiple ways fans are now interacting with their favorite sports […]


Sponsorship Activation Monday – 2.23.15

Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res.  During the final game at Sun Life Stadium, the Miami Dolphins tested […]


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